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If you want to know understand the basics of internet marketing and social media, we have made these slides for you!
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By Ginger Arboleda
Manila Blogs Family: Profile and Information
As of 30 April 2011
We have (from April 1, 2008 to April 30, 2011):
383,735 page views (recently close to 2500 page views a day)240,318 visits (recently: close to 1000 visits a day)Average of 1:49 minutes length of time per visitWith a 78.88% new visits (continuously growing)
AgendaSocial Media
Define social media Identify the impact of social media to the society Identify different social media platformsRevenue Model of Social Media Platforms Investments in Social Media
Blogging 101Where to start
What is your passion? Know your market Build your brand Market Market Market!!!
Trends in Blogging
Social Media
Social Media in Plain English
Social Media
Unlike traditional media which gives one way communication, social media is media created by the people for the people.
It is a more interactive platform:Easier to “get hooked” (viral marketing)Easier to streamline the product to the demands of the
marketEasier to streamline the campaign to the demands of the
marketWORLD of mouth versus WORD of mouthTranscends “normal” demographics
Impact of Social Media
Social Media
Popular Social Media PlatformsType of Social Media Platform
Examples
1. Social Networking Sites Facebook, Friendster, Multiply, Orkut, Linked in, Plaxo, etc.
2. Blogs Blogger, Wordpress, Live Journal, Mashable, Huffington Post, Blogwatch.ph, Takbo.Ph
3. Microblogging Twitter, Plurk, Tumblr, Foursquare
4. Social Bookmarking Del.ici.ous, Digg, Reddit
5. Comment Communities Disqus, IntenseDebate
6. Podcasting Communities Blubrry, PodcastAlley
7. Content Driven Communities
Wikipedia, Ezine
8. Product Based Communities
eBay, Amazon.com
Popular Social Media Platformsin the Philippines
FilipinosOnline
91.9 MM
FilipinosOnline
29.7MM
Filipinos on
Facebook22.6MM
Top Sites in the Philippines
1. FACEBOOK
2. GOOGLE
3. YAHOO
3. YOUTUBE
4. BLOGGER
5. WIKIPEDIA
6. SULIT.COM.PH
There are different ways to earn money:Direct:
Advertisements Sponsors
Indirect: As the subject matter expert
Blog for someone else! Corporate Blogger
Revenue Model of Social Media Platforms
Money In Blogging
Money in BloggingAccording to Technorati’s State of the Blogosphere
Report for 2010:64% of bloggers report no income (vs 72% last year)18% of bloggers reported non-salary income
Mean: $9,985 /year (2008: $6,000) Corporate bloggers: $17,101
Technorati is the largest directory of blogs.By June 2008, Technorati was indexing 112.8 million
blogs and over 250 million pieces of tagged social media.
http://technorati.com/blogging/feature/state-of-the-blogosphere-2010/
Minimum Annual Wages (USA)Sector Mean
Annual
Bloggers $17,101
Food Preparation & Serving Workers, Inc Fast Food
$18,120
Cooks, Fast Food $18,230
Dining Room / Cafeteria Attendants / Bartender Helpers
$18,900
Gaming Dealers $20,290
Waiters and Waitresses $20,380
Investment in Social MediaINVESTMENT MEANS…
$ and Php
Investment in Social MediaAnd Companies that spend in investments such
as Social Media or any traditional media want to see results in terms of RETURNS ON INVESTMENT…
So what do we say when bosses ask for ROI from these media investments…
1)ROI is a business metric and not a media metric2)ROI is 100% Media Agnostic3)ROI means return on investment… period
How do we show results from social media? Here are some things to remember for you to be able to show the effectiveness of investing in social media:
1)Establish your baseline- This depends on what you plan to monitor for the rest of the year or for the rest of your campaign- Examples of this would be:a. Number of unique visits, number of page views, number of fans in facebook, etc.
Investment in Social Media
2) Create a timeline of all your media activities and media spend. This will help you track all of your media spending
3) Validate versus the data that you have if these are the correct contact points to reach your market
4) Monitor. This will help you track all of your media spending and see which is the most effective
5) Don’t be afraid to make mistakes!6) Prepare documentation on what worked
and what didn’t
Investment in Social Media
Source: 22squared.com
Samples of Social Media Interaction w/ the Brand
BloggingWhere to Start
*Illustration by Bud Cadell
Know Your MarketWho will read your blog? Who will watch
your videos?Technical: SEO
What search terms will send readers to you?How will people find you?
Demographics versus Psychographics
Build your BrandYou will not earn immediately!!!Build your content
Be perceived as the expertRide on your own fame or notoriety (if
applicable) Mohan Gumatay Perez Hilton
Build a communityActivity: TAKBO.phAdvocacy: Batang Baler
Investment Time > Investment Money
Market Market Market!!!You have content, now what?If you want to earn DIRECTly from blogging, the
more people reading your blog, the bigger your revenueAn indicator of effectiveness for corporate
sponsorshipsIf you want to earn INDIRECTly from blogging, the
more people reading your blog, the more you’re perceived as the subject matter expertEventsTie-ups (other people riding your fame)Etc
TRENDS in BLOGGING
The Trends of 2010: Mombloggers
54% of MomBloggers have been approached by Brands
Vs 33% of all Bloggers
The Edelman Trust Barometer
The Edelman Trust BarometerWhere do you generally go first for news about a company? Then where
do you go?
The Edelman Trust Barometer54%
of respondents trust Media
(right above financial institutions, post fin crisis)
The FutureBlogging will have the greatest impact on
Politics, Technology, and Business1 in 4 bloggers (25%) add content from a
mobile device39% of these people said that this has changed
their blogging styleMore short and more spontaneous postsUsing more photos to make their blog more
appealing to mobile users
