Internet Business Modellen Vincent Everts Nijenrode Focus

Bussinessmodellen op internet?

dinsdag 10 november 2009

Business modellenConsumers show the way

Vincent Everts

Who isVincent Everts?

Videoblogger

Talk to Me!

find, collect, publish

www.yubby.comdinsdag 10 november 2009

Schumpeter, creative destruction

The Long Tail

Free! Chris Anderson

•Zero marginal cost•Broadcasting, web, farmaceutical•Gift economy•Freemium

The cloud

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?

keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8

Web1.0

7

Broadband internetNetherlands leading in Europe

20%

40%

60%

80%

NL DK SE FI LU UK BE DE EE AT FR SI ES LT HU LV PL IE PT CZ SK IT CY BG EL RO

Netherlands: 74% (2007)

Source: Eurostat 2007 2006 2007

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines

Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph

• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

12

IMPACT ON BUSINESS

DELL Case

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-67

Dell notebooks

17

tekst

Online bestedingen

2008: 5,5 miljard euro

2007: 4 miljard euro

+30%

bron: thuiswinkel.org

E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

+25%

bron: thuiswinkel.org

ProductinformatieSocial toolsdinsdag 10 november 2009

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

40

News

beta

•

• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

Who talks

Blogs demografie

Bron: Technorati 2008dinsdag 10 november 2009

Weblogs

Everyone blogs!dinsdag 10 november 2009

Try for free

Professional

7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print

RSSdinsdag 10 november 2009

RSS Readers

Email is broken

Communication 2.0

Why callvia computer?

It’spersonal!

The phenomenon

80

“What are you doing in 140 characters”

Customer service

When & howdo I use Twitter?

source: Twitstats.com of @vincentedinsdag 10 november 2009

It’s now mainstream!

tweetdeck

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaborationRevisionscompare

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Best Web 2.0 software

Web 2.0 Trend:Co-Creation

49

94

95

96

97

98

99

100

101

102

103

104

105

106

107

108

109

Social Networking

115

88

Internet goes mobile

Mobile internet is where internet was 5 years ago

94

New services:location, location, location

Impact of internet on TV!

The New TV?

• Digital TV

• Harddisk recorder / PVR

• HDTV

• Internet TV

1,2 Mio1,5 Mio

BOOM"Platte" TV

Penetration of HD recorders (estimated)

HDTV & PVR’s in US

# PVR’s % PVR’s

2008 28,6M 25%

2014 52,3M 44%source: MAGNA

25% has HDTV & PVRdinsdag 10 november 2009

http://magnainsights.com/

Connected devices

0

25

50

75

100

2009 2013

100 M

57 M

Connected devices will almost double in 4 years

source: Park Associates

http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

Next: Internet TV’s

Internet overtakes TV

If the current growth continuesthe internet will overtake TV

as most consumed media in 2010

Video Everywhere

3515-02-07 ROOS - Regionale TV in 2010 35dinsdag 10 november 2009

http://www.youtube.com/watch?v=6gmP4nk0EOE

0

75

150

225

300

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

Internetvideois not just YouTube!

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers

With these HD devices anyone can do it!

Easy & everywhere

• Create videos with ease• Let customers create

videos about youdinsdag 10 november 2009

• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming

BlogworldInspiring example

Find, Collect, Publish

Find35+ sources (more on the way)

Friends & profiles

+35 video sources

& more to follow!dinsdag 10 november 2009

Find, Collect, Publish

Collect

Drag & dropEdit meta dataSee previews

Player page

Manage video

Publish it with widgets

Businessmodel?dinsdag 10 november 2009

Elections 2.0

Obama Girl

Elections 2.0

Businesmodel 2.0

2.0

Marketing 1.0 vs 2.04 C’s ofMarketing 2.01. Consumer2. Collaboration3. Convenience4. Community

4 P’s of Marketing1. Product2. Pricing3. Placement4. Promotion

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

Vincent Everts

http://www.vincente.nl

http://www.yubby.com

mailto:vincent@everts.net

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