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Mobile Internet & Metaverse:
Now and Future
Nijenrode MasterClass – September 30th, 2008
Yuri van GeestSPRXmobileMobile Monday Amsterdam
10-04-23 1Making Mobile Magic
What Makes Him Tick?
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Key Events
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Key Events
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Een Schitterend Ongeluk – VPRO (1993)
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FilmFestival Rotterdam (IFFR)
Steve Mann/MIT
3 Passions
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1
3 Passions
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2
www.sprxmobile.com
www.mobilemonday.nl
www.emerce.nl
3 Passions
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We are a strategic, creative design consultancy specialized in mobile
Strategy and concepting for mobile
sites, apps and marketing campaigns
SPRXmobile > Mission
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Claire Boonstra
Raimo van der Klein
Yuri van Geest
Maarten Lens-FitzGerald
Our Team
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• NOS Mobiel (Olympics, Tour de France)– m.nos.nl
• Vodafone (100.000 euro contest, 52 entries)– www.vodafonemobileclicks.nl
• Postcode Loterij• Rabobank• Mobile Monday Amsterdam
Clients
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NOS Mobile
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NOS Mobile
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iPhone Teletekst/NOS
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• Present of Mobile Internet– Growth & Stats– Overview – Mobile Start-ups
• Future of Mobile Internet– Internet of Things-- Context and Location
• The Metaverse
Agenda
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Growth & Stats
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Mobile Eats It All
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• Network • Handsets• OS• Applications• Content• Flat Rate Pricing• Open Mobile Web• Business models
Tipping Point Drivers
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• 1,6 million active users now
• 500.000 active users added next 12 months and increasing
every year !
Dutch Stats
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Japan: Generational Shift
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Daily Mobile Time Spent
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Overview
Mobile Tools
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Two Worlds
Two Relationships
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Market Economy
Social Economy
Trust and Priority
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Virtual World
Physical World (GPS)
Fun & Productivity
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Physical Virtual
Making Mobile Magic
The Wand
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Physical Virtual
Social/Connected/UGC
Commercial/non-UGC
Hyves LBS client/NulazQik/KyteBluetoothingPresence/TwitterRoomware
Payments/NFC(QR) CodesRFIDLB AdWords, banners, SMS en affiliate BluecastingPhysical computing
FacebookMultiplayer GamingDatingChat/TwitterViral Marketing
Wallpaper/ringtonesMobile TV/Books/Video/MusicMobile AdWords (SEA)Mobile SEOSMS/MMS marketingBannering/affiliate/textlinksWidgets/RSS feeds
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Overview
Where are my friends?
Making Mobile Magic
+ Trackr+ KPN Buddyfinder+ Hyves client+ Nulaz
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Your Own Mobile TV !
Kyte.tvComVu/Pocketcaster
Making Mobile Magic
+ Seesmic+ 12seconds.tv+ Qik
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Roomware Project
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Entertainment & Gaming
Presence & Buddyfinder
s
Heavy Social
Networks
Mob. content sharing
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Mobiele sites
Making Mobile Magic
Buienradar KPN in de buurt
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20 mei 2008Raimo van der Klein
Nokia Sports Tracker
QR codes
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Making Mobile Magic
YouTube
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Movels (The Saints)
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Making Mobile Magic
Amazon Kindle
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Physical Virtual
Social/Connected
Commercial
Hyves LBS client/NulazQik/KyteBluetoothingPresence/TwitterRoomware
Payments/NFC(QR) CodesRFIDLB AdWords, banners, SMS en affiliate BluecastingPhysical computing
FacebookMultiplayer GamingDatingChat/TwitterViral Marketing
Wallpaper/ringtonesMobile TV/Books/Video/MusicMobile AdWords (SEA)Mobile SEOSMS/MMS marketingBannering/affiliate/textlinksWidgets/RSS feeds
Making Mobile Magic10-04-23 38
Overview
Hot Dutch Mobile Startups
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• Nulaz• TipSpot• MapTheGap• MobyPicture• Mi-i• Exphera
6 Finalists out of 52 !
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What is Nulaz?
Location Based Social Networking
+ =
Mobile Web
www.nulaz.com
Flyer
• Text
tipSpot.com | your social city guide | presentation | September 2008
42
www.tipspot.com
20 mei 2008Raimo van der Klein
www.mapthegap.nl
PLAY THE GAME AGAINST OTHER
VIEWERSTVLet thousands of viewers play each other or vote simultaneously
http://www.mi-i.nl/
• Present of Mobile Internet– Growth & Stats– Overview
• Future of Mobile Internet– Internet of Things – Context
• Viable Sectors
Agenda
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Internet of Things
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Step into the Unknown
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The Medium = The Message (McLuhan)
Use the USPs of Mobile Internet
“The street as platform ... We can’t see how the street is immersed in a twitching, pulsing cloud of data.
This is a new kind of data, collective
and individual, aggregated and discrete, open and closed, constantly logging impossibly detailed patterns of behavior. The behavior of the street.”
Internet of Things
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The Wand
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• Data gatherer• Connecter• Scanner• Exchanger• Informer• Guide• Filterer• Enricher
http://www.flickr.com/photos/simona84/2088719759/sizes/l/
Mobile Roles
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Roles -> Verbs
Click itSwipe itSync itMake itPlay itPay itExchange itBuy itSell it
Find itTell itEmail itSMS itDate itTwitter itTrace itShoot itEdit it
Record itShare itRate itDigg itBlog itSMS itShow itWatch itFeed it
Check itSchedule itChallenge itStick itTry itGet itRead it……
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More Data + More Roles + More Verbs
= More Social, Less Market
= Nodal Points
Effects on Mobile Content
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WHAT IS HOT? RIGHT NOW?WHO, WHAT, WHERE?
• Techmeme• Veritocracy• Silobreaker• Jaiku/Google
Nodal Points
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Context
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Evolution of mobile
20002008
1992
communicationmobile internetcontextual services
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Context > Content
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Contextual relevant feeds
• Presence Messaging/Microblog• Buddyfinder• Geofencing alerts• News alerts/Goal alerts• Rain forecast/Traffic jams• Food traceability
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Mobile Location Apps
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Search GeoData
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http://www.flickr.com/photos/nikonsnapper/1486019218/sizes/l/
• Have physical related content
• Have a relation with ‘objects’
• Have ‘sensors’ in the real world
• Make tools for my life (magic wand)
• Access to maps• POI• Databases/
recommendations • Growing role of RDF, OWL,
XML
Effects of Context
Get Physical!
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Physical world assets
• Google Maps/Nokia Maps• POI• Events• Lay-out of grocery stores• Biometrics
“Everything will become an URL, evenconversations”
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• Present of Mobile Internet– Growth & Stats– Overview
• Future of Mobile Internet– Internet of Things-- Context
• Metaverse
Agenda
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The Metaverse
Metaverse
Augmentation
Simulation
PersonalExternal
“The Metaverse will accelerate the transition to a knowledge economy
where the creativity of individuals and groups become a much more important form of capital. It is a platform for self-discovery, identity, learning, MIY and
intrinsic motivation”
Importance
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New Combinations
VIRTUAL WORLDS
2D -> 3D Trend
• Movies• CAD/CAM• Navigation• TV• Chat• Printers• Games• Books• Photos• Web
“In the future, everyone becomes
a living, 3D destination”
3D Profiles & IDs
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Virtual Worlds
• 150 million unique users worldwide• 12% of all internet users worldwide• Examples:
– Stardoll– Second Life– World of Warcraft– CyWorld– Habbo Hotel
“Humans are not mentally living in the 3D world much of the time, even in
the way they inhabit physical space.
3D makes sense in select environments”
Virtual Worlds
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• Immersion• Integration• Fun• Ease of Use• Bandwidth
Key Issues
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LIFELOGGING
Connect to Other Worlds & Minds
Increase your Social Awareness
Via web, mobile web, sms and IM
Lifelogging
• Blogs• Twitter• Kyte.tv, Qik• iPod & Nike• Cluztr• Trackr• Dopplr, Plazes/Nokia• Blogging objects and animals
The Self Organizing Universe
MIRROR WORLDS
Mirror Worlds
• Google Earth/Maps/StreetView• Nokia Maps• TomTom
• Microsoft Virtual Earth• Yahoo Maps
• Earthmine• OpenStreetMap
“Smart 3G cell phones which are capable of streaming
location based audio, images, and minor video to
mobile users will be the next major breakthrough in
mirror worlds”
Mirror Worlds: Next?
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AUGMENTED REALITY
“Augmented reality matchmaking/dating
and business/professional networking service”
Benefits
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• Different Product Experience– Deeper– Social– Ecological– Historical
Augmented Reality
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SMS SPRX212 naar 2002 06-113 19 [email protected]
