INTERACT:

INTERACT

Use Social Media to Organically Grow Your

Web Presence

INTERACT TODAY!

• Check in at RAC• #INTERACTsocialmedia• @sprydigital and @saburkett• Real-time Sharing

INTERACT to increase visibility

• Brand and Plan• Build an Audience• Engage your Audience• Stay Relevant to Retain

Audience

BRAND and PLAN

• Extend your Brand• Subset of

Marketing/Communication Plan• Ties to PR Plan• Who – What – When – Where -

How

BRAND and PLAN

• Logo/Image on SM Site• Updated/relevant profile• Good Name; easy to

remember!• Make it easy for people to

connect with you!

WHO are you trying to reach?

• Understanding Your Customer• Demographics• Who are you trying to attract?• What is their interaction with

Social Media?

What you want to communicate

• Educating community on local artist

• Discussions on the theater process

• Sharing interesting work going on throughout the country

• Selling should not be primary purpose

WHEN you will engage

• Frequently is best• Once or twice a day• Not just M-F; Saturday and

Sunday very popular!• ReTweet or Share as long as

relevant• Don’t do all at once

WHERE to engage

• Twitter and Facebook is our focus today!• Destinations – Foursquare,

Yelp• LinkedIn for Donors and

Board Members!

HOW to Engage

• Use the right tools!• Smart Phones make it easier

to stay engaged• Link Twitter and Facebook so

that one updates the other• HootSuite allows scheduled

updates

Build an Audience

• Call to Action on Website• Signatures and Newsletters• Business Cards• Give them reasons to follow• Offer Incentives• Get Board and Staff involved

Engage you Audience

• Interacting is Key• Twitter Community is

Different than Facebook• Listen to Conversations• Respond to people• Welcome Newcomers

ENGAGE in Twitter

• Mention people @• Research or create relevant

searches• Use # for key aspects such as

#stl• Follow interesting groups/people• #FF – Favorite Fridays

St. Louis Twitter Community

• @stldaily• @GoSTL• @SceneSTL• @stlCamps• @501Connect• Your Artists,

Vendors, Others of interest

• @stlpublicradio• @InsideSTL• @AliveMagSTL• @explorestlouis• @kevincjohnson• @stlmag_arts• Each other!

FACEBOOK Engagement

• Pictures are worth a 1,000 words!• Highlight people who attend your

events and tag them.• Use WHY, MOST, WORLD and HOW in

titles of posts. – People share these• Don’t PROMOTE but ENTICE • Post topics people want to talk about

Stay RELEVANT and RETAIN

• Don’t abuse or overuse• Encourage FANS and Followers

to Share, Talk and Provide Topics• Inquire or Ask Questions• Be a real person!• Continue to respond

Questions?

Spry Digital, LLCPO Box 191375SpryDigital.com

@sprydigitalpartners@sprydigital.com

314-514-5577