Embed Size (px)
Citation preview
INTERACT
Use Social Media to Organically Grow Your
Web Presence
INTERACT TODAY!
• Check in at RAC• #INTERACTsocialmedia• @sprydigital and @saburkett• Real-time Sharing
INTERACT to increase visibility
• Brand and Plan• Build an Audience• Engage your Audience• Stay Relevant to Retain
Audience
BRAND and PLAN
• Extend your Brand• Subset of
Marketing/Communication Plan• Ties to PR Plan• Who – What – When – Where -
How
BRAND and PLAN
• Logo/Image on SM Site• Updated/relevant profile• Good Name; easy to
remember!• Make it easy for people to
connect with you!
WHO are you trying to reach?
• Understanding Your Customer• Demographics• Who are you trying to attract?• What is their interaction with
Social Media?
What you want to communicate
• Educating community on local artist
• Discussions on the theater process
• Sharing interesting work going on throughout the country
• Selling should not be primary purpose
WHEN you will engage
• Frequently is best• Once or twice a day• Not just M-F; Saturday and
Sunday very popular!• ReTweet or Share as long as
relevant• Don’t do all at once
WHERE to engage
• Twitter and Facebook is our focus today!• Destinations – Foursquare,
Yelp• LinkedIn for Donors and
Board Members!
HOW to Engage
• Use the right tools!• Smart Phones make it easier
to stay engaged• Link Twitter and Facebook so
that one updates the other• HootSuite allows scheduled
updates
Build an Audience
• Call to Action on Website• Signatures and Newsletters• Business Cards• Give them reasons to follow• Offer Incentives• Get Board and Staff involved
Engage you Audience
• Interacting is Key• Twitter Community is
Different than Facebook• Listen to Conversations• Respond to people• Welcome Newcomers
ENGAGE in Twitter
• Mention people @• Research or create relevant
searches• Use # for key aspects such as
#stl• Follow interesting groups/people• #FF – Favorite Fridays
St. Louis Twitter Community
• @stldaily• @GoSTL• @SceneSTL• @stlCamps• @501Connect• Your Artists,
Vendors, Others of interest
• @stlpublicradio• @InsideSTL• @AliveMagSTL• @explorestlouis• @kevincjohnson• @stlmag_arts• Each other!
FACEBOOK Engagement
• Pictures are worth a 1,000 words!• Highlight people who attend your
events and tag them.• Use WHY, MOST, WORLD and HOW in
titles of posts. – People share these• Don’t PROMOTE but ENTICE • Post topics people want to talk about
Stay RELEVANT and RETAIN
• Don’t abuse or overuse• Encourage FANS and Followers
to Share, Talk and Provide Topics• Inquire or Ask Questions• Be a real person!• Continue to respond
Questions?
