Integrating Social Media Into Intranets by Julian Mills, Prescient Digital Media

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February 26, 2009Julian Mills, Prescient Digital Media

Putting social media to work in your intranet strategy

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Think about… The definition of insanity Enabling is not creating

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Who is this guy? Work with clients to plan, deliver & measure

successful intranet and Internet sites Experience with a number of organizations

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Who is this guy?

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MyWorkspace

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Intranet 2.0 Promise Potential to deliver tremendous value

Improve knowledge worker productivity Decrease redundant effort Disseminate best practices Accelerate time to productivity

Frequently low investment/high return

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Intranet 2.0 Promise 52% of organizations using Web 2.0 achieved Best-

in-Class performance (5% didn’t) (Aberdeen Group)

Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group)

Sabre has already attributed $500k in savings to their employee social networking tool (Sabre)

Cisco attributes $millions in savings to their wikis (Cisco)

Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT)

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The (sometimes) unspoken hope…

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Can we leave our hopelessly broken intranet to die and just use cool new tools?

Can we leave our hopelessly broken intranet to die and just use cool new tools?

Intranet or Frankenstein’s Monster? Its parts are bolted together

from various sources, some of which aren’t quite official

Some of its parts are missing and some expired a long time ago

It lacks a brain and has taken on a life of its own

Your audience runs screaming when told to interact with it

It frightens its creator

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The definition of insanity Why do many intranets fail? The same technology that made Internet

revolutionary would save internal communications Too easy: rapid proliferation of content with no consistent

guidelines, design templates, structured database Took back seat to web site: cost centre, weak executive

sponsorship Extremely political: stake out space in cyber space and

defend to the death

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Prescient Intranet 2.0 Global Study

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Why not?

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Enabling is not creating Innovative leaders have

always encouraged collaboration

Collaboration often blurs the lines between professional and personal

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It’s About People Find the person, get the

information Do all the people need the same

knowledge? Who’s leading the people? What does the company want

their people to know? What technology will your people

use? Technology doesn’t make the

crowd wise Who’s responsible?

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Forrester Enterprise 2.0 TechRadar

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Social Networking : P & G P&G PeopleConnect Knowledge worker

productivity Users were already

networking Professional Profiles Social graphs Activity streams

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SabreTown: Designed for Adoption Landing page includes:

Network activity stream (right side)

• Shows who’s doing what A personalized widget (middle

left)• Each member can import

whatever content they want Questions relevant to each user

(center) Tag clouds showing “most

discussed” subjects (bottom left)

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SabreTown: Designed for Adoption Profile includes:

Personal photos Contact Information Karma stats

• Earn karma by doing good in the community

• Karma gives you extra privileges, like extra spots for photos

Sticky notes• Give a colleague a shout-

out

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If all you have is a hammer… MOSS: collaboration focused portal server which

Microsoft says can be used in many scenarios:

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Intranet Methodology

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Leaders set the tone

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Audience Analysis

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Intranet Ecosystem

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Strategic Prioritization

PL = Post Launch

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Planning for intranet 2.0 success An intranet is a process, not an event

Confirm the need and value• Know how to measure within your business

It’s NOT “Shoot, ready, aim”• Start with a metrics-driven plan• Support with strategy and governance

Ongoing maintenance• You can’t miss what you can’t measure

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It’s About People Find the right person to get

the information you need Do all the people need the

same knowledge? Who’s leading the people? What does the company

want their people to know? What technology will your

people use? Technology doesn’t make

the crowd wise Who’s responsible?

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Additional reading & resources:Reading IntranetBlog.com (Toby Ward) The SharePoint Report (CMSWatch.com)

Learning http://www.elearninglearning.com/enterprise-2-0

Consulting Help The Intranet 2.0 Blueprint http://www.prescientdigital.com/services/intranet

%20services/intranet-2-0-blueprint

Julian Mills, Vice President, Prescient Digital Media jmills@prescientdigital.com www.PrescientDigital.com www.IntranetBlog.com www.Facebook.com (search “Intranet Global Forum”) www.Twitter.com/intranet2 416.986.2226

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