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Integrating Social Media Into Intranets by Julian Mills, Prescient Digital Media, February 26, 2009. Webinar presentation.
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
February 26, 2009Julian Mills, Prescient Digital Media
Putting social media to work in your intranet strategy
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Think about… The definition of insanity Enabling is not creating
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Who is this guy? Work with clients to plan, deliver & measure
successful intranet and Internet sites Experience with a number of organizations
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Who is this guy?
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MyWorkspace
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Intranet 2.0 Promise Potential to deliver tremendous value
Improve knowledge worker productivity Decrease redundant effort Disseminate best practices Accelerate time to productivity
Frequently low investment/high return
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Intranet 2.0 Promise 52% of organizations using Web 2.0 achieved Best-
in-Class performance (5% didn’t) (Aberdeen Group)
Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group)
Sabre has already attributed $500k in savings to their employee social networking tool (Sabre)
Cisco attributes $millions in savings to their wikis (Cisco)
Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT)
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The (sometimes) unspoken hope…
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Can we leave our hopelessly broken intranet to die and just use cool new tools?
Can we leave our hopelessly broken intranet to die and just use cool new tools?
Intranet or Frankenstein’s Monster? Its parts are bolted together
from various sources, some of which aren’t quite official
Some of its parts are missing and some expired a long time ago
It lacks a brain and has taken on a life of its own
Your audience runs screaming when told to interact with it
It frightens its creator
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The definition of insanity Why do many intranets fail? The same technology that made Internet
revolutionary would save internal communications Too easy: rapid proliferation of content with no consistent
guidelines, design templates, structured database Took back seat to web site: cost centre, weak executive
sponsorship Extremely political: stake out space in cyber space and
defend to the death
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Prescient Intranet 2.0 Global Study
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Why not?
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Enabling is not creating Innovative leaders have
always encouraged collaboration
Collaboration often blurs the lines between professional and personal
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It’s About People Find the person, get the
information Do all the people need the same
knowledge? Who’s leading the people? What does the company want
their people to know? What technology will your people
use? Technology doesn’t make the
crowd wise Who’s responsible?
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Forrester Enterprise 2.0 TechRadar
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Social Networking : P & G P&G PeopleConnect Knowledge worker
productivity Users were already
networking Professional Profiles Social graphs Activity streams
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SabreTown: Designed for Adoption Landing page includes:
Network activity stream (right side)
• Shows who’s doing what A personalized widget (middle
left)• Each member can import
whatever content they want Questions relevant to each user
(center) Tag clouds showing “most
discussed” subjects (bottom left)
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SabreTown: Designed for Adoption Profile includes:
Personal photos Contact Information Karma stats
• Earn karma by doing good in the community
• Karma gives you extra privileges, like extra spots for photos
Sticky notes• Give a colleague a shout-
out
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If all you have is a hammer… MOSS: collaboration focused portal server which
Microsoft says can be used in many scenarios:
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Intranet Methodology
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Leaders set the tone
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Audience Analysis
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Intranet Ecosystem
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Strategic Prioritization
PL = Post Launch
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Planning for intranet 2.0 success An intranet is a process, not an event
Confirm the need and value• Know how to measure within your business
It’s NOT “Shoot, ready, aim”• Start with a metrics-driven plan• Support with strategy and governance
Ongoing maintenance• You can’t miss what you can’t measure
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It’s About People Find the right person to get
the information you need Do all the people need the
same knowledge? Who’s leading the people? What does the company
want their people to know? What technology will your
people use? Technology doesn’t make
the crowd wise Who’s responsible?
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Additional reading & resources:Reading IntranetBlog.com (Toby Ward) The SharePoint Report (CMSWatch.com)
Learning http://www.elearninglearning.com/enterprise-2-0
Consulting Help The Intranet 2.0 Blueprint http://www.prescientdigital.com/services/intranet
%20services/intranet-2-0-blueprint
Julian Mills, Vice President, Prescient Digital Media [email protected] www.PrescientDigital.com www.IntranetBlog.com www.Facebook.com (search “Intranet Global Forum”) www.Twitter.com/intranet2 416.986.2226
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