Integrating Social Media Into Intranets by Julian Mills, Prescient Digital Media

  • Published on
    03-Sep-2014

  • View
    12.349

  • Download
    0

DESCRIPTION

Integrating Social Media Into Intranets by Julian Mills, Prescient Digital Media, February 26, 2009. Webinar presentation.

Transcript

<ul><li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution February 26, 2009 Julian Mills, Prescient Digital Media Putting social media to work in your intranet strategy </li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution Think about <ul><li>The definition of insanity </li></ul><ul><li>Enabling is not creating </li></ul></li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution Who is this guy? <ul><li>Work with clients to plan, deliver &amp; measure successful intranet and Internet sites </li></ul><ul><li>Experience with a number of organizations </li></ul></li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution Who is this guy? </li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution MyWorkspace </li> <li> Intranet 2.0 Promise <ul><li>Potential to deliver tremendous value </li></ul><ul><li><ul><li>Improve knowledge worker productivity </li></ul></li></ul><ul><li><ul><li>Decrease redundant effort </li></ul></li></ul><ul><li><ul><li>Disseminate best practices </li></ul></li></ul><ul><li><ul><li>Accelerate time to productivity </li></ul></li></ul><ul><li>Frequently low investment/high return </li></ul></li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution Intranet 2.0 Promise <ul><li>52% of organizations using Web 2.0 achieved Best-in-Class performance (5% didnt) (Aberdeen Group) </li></ul><ul><li>Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didnt) (Aberdeen Group) </li></ul><ul><li>Sabre has already attributed $500k in savings to their employee social networking tool (Sabre) </li></ul><ul><li>Cisco attributes $millions in savings to their wikis (Cisco) </li></ul><ul><li>Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT) </li></ul></li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution The (sometimes) unspoken hope Can we leave our hopelessly broken intranet to die and just use cool new tools? </li> <li> Intranet or Frankensteins Monster? <ul><li>Its parts are bolted together from various sources, some of which arent quite official </li></ul><ul><li>Some of its parts are missing and some expired a long time ago </li></ul><ul><li>It lacks a brain and has taken on a life of its own </li></ul><ul><li>Your audience runs screaming when told to interact with it </li></ul><ul><li>It frightens its creator </li></ul>Strictly Confidential 2009 Prescient Digital Media Not For Distribution </li> <li> The definition of insanity <ul><li>Why do many intranets fail? </li></ul><ul><li>The same technology that made Internet revolutionary would save internal communications </li></ul><ul><li><ul><li>Too easy: rapid proliferation of content with no consistent guidelines, design templates, structured database </li></ul></li></ul><ul><li><ul><li>Took back seat to web site: cost centre, weak executive sponsorship </li></ul></li></ul><ul><li><ul><li>Extremely political: stake out space in cyber space and defend to the death </li></ul></li></ul>Strictly Confidential 2009 Prescient Digital Media Not For Distribution </li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution Prescient Intranet 2.0 Global Study </li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution Why not? </li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution Enabling is not creating <ul><li>Innovative leaders have always encouraged collaboration </li></ul><ul><li>Collaboration often blurs the lines between professional and personal </li></ul></li> <li> Its About People <ul><li>Find the person, get the information </li></ul><ul><li>Do all the people need the same knowledge? </li></ul><ul><li>Whos leading the people? </li></ul><ul><li>What does the company want their people to know? </li></ul><ul><li>What technology will your people use? </li></ul><ul><li>Technology doesnt make the crowd wise </li></ul><ul><li>Whos responsible? </li></ul>Strictly Confidential 2009 Prescient Digital Media Not For Distribution </li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution Forrester Enterprise 2.0 TechRadar </li> <li> Social Networking : P &amp; G <ul><li>P&amp;G PeopleConnect </li></ul><ul><li>Knowledge worker productivity </li></ul><ul><li><ul><li>Users were already networking </li></ul></li></ul><ul><li><ul><li>Professional Profiles </li></ul></li></ul><ul><li><ul><li>Social graphs </li></ul></li></ul><ul><li><ul><li>Activity streams </li></ul></li></ul>Strictly Confidential 2009 Prescient Digital Media Not For Distribution </li> <li> SabreTown: Designed for Adoption <ul><li>Landing page includes: </li></ul><ul><li><ul><li>Network activity stream (right side) </li></ul></li></ul><ul><li><ul><li><ul><li>Shows whos doing what </li></ul></li></ul></li></ul><ul><li><ul><li>A personalized widget (middle left) </li></ul></li></ul><ul><li><ul><li><ul><li>Each member can import whatever content they want </li></ul></li></ul></li></ul><ul><li><ul><li>Questions relevant to each user (center) </li></ul></li></ul><ul><li><ul><li>Tag clouds showing most discussed subjects (bottom left) </li></ul></li></ul>Strictly Confidential 2009 Prescient Digital Media Not For Distribution </li> <li> SabreTown: Designed for Adoption <ul><li>Profile includes: </li></ul><ul><li><ul><li>Personal photos </li></ul></li></ul><ul><li><ul><li>Contact Information </li></ul></li></ul><ul><li><ul><li>Karma stats </li></ul></li></ul><ul><li><ul><li><ul><li>Earn karma by doing good in the community </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>Karma gives you extra privileges, like extra spots for photos </li></ul></li></ul></li></ul><ul><li><ul><li>Sticky notes </li></ul></li></ul><ul><li><ul><li><ul><li>Give a colleague a shout-out </li></ul></li></ul></li></ul>Strictly Confidential 2009 Prescient Digital Media Not For Distribution </li> <li> If all you have is a hammer <ul><li>MOSS: collaboration focused portal server which Microsoft says can be used in many scenarios: </li></ul>Strictly Confidential 2009 Prescient Digital Media Not For Distribution </li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution Intranet Methodology </li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution Leaders set the tone </li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution Audience Analysis </li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution Intranet Ecosystem </li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution Strategic Prioritization PL = Post Launch </li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution </li> <li> Planning for intranet 2.0 success <ul><li>An intranet is a process, not an event </li></ul><ul><li><ul><li>Confirm the need and value </li></ul></li></ul><ul><li><ul><li><ul><li>Know how to measure within your business </li></ul></li></ul></li></ul><ul><li><ul><li>Its NOT Shoot, ready, aim </li></ul></li></ul><ul><li><ul><li><ul><li>Start with a metrics-driven plan </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>Support with strategy and governance </li></ul></li></ul></li></ul><ul><li><ul><li>Ongoing maintenance </li></ul></li></ul><ul><li><ul><li><ul><li>You cant miss what you cant measure </li></ul></li></ul></li></ul>Strictly Confidential 2009 Prescient Digital Media Not For Distribution </li> <li> Its About People <ul><li>Find the right person to get the information you need </li></ul><ul><li>Do all the people need the same knowledge? </li></ul><ul><li>Whos leading the people? </li></ul><ul><li>What does the company want their people to know? </li></ul><ul><li>What technology will your people use? </li></ul><ul><li>Technology doesnt make the crowd wise </li></ul><ul><li>Whos responsible? </li></ul>Strictly Confidential 2009 Prescient Digital Media Not For Distribution </li> <li> Strictly Confidential 2009 Prescient Digital Media Not For Distribution Additional reading &amp; resources: <ul><li>Reading </li></ul><ul><li>IntranetBlog.com (Toby Ward) </li></ul><ul><li>The SharePoint Report (CMSWatch.com) </li></ul><ul><li>Learning </li></ul><ul><li>http://www.elearninglearning.com/enterprise-2-0 </li></ul><ul><li>Consulting Help </li></ul><ul><li>The Intranet 2.0 Blueprint </li></ul><ul><li>http://www.prescientdigital.com/services/intranet%20services/intranet-2-0-blueprint </li></ul></li> <li> Julian Mills, Vice President, Prescient Digital Media <ul><li>[email_address] </li></ul><ul><li>www.PrescientDigital.com </li></ul><ul><li>www.IntranetBlog.com </li></ul><ul><li>www.Facebook.com (search Intranet Global Forum) </li></ul><ul><li>www.Twitter.com/intranet2 </li></ul><ul><li>416.986.2226 </li></ul>Strictly Confidential 2009 Prescient Digital Media Not For Distribution </li> </ul>