Inspiration gamification

The “gamified” singularity is near

Don’t get left behind

The catweazle case

Gamification

• Gamification is the use of game play elements[1] for non-game applications (cfr Wikipedia)

Gamification =

• Loyalty program on steroids

• Use game techniques to turbo charge products and services

• Use rewards and status to drive behaviour

• Turn real life issues into a game like story

Gamification

•HYPE

Serious is dead

The fun quotient

• Everything has the potential to be fun.

Everything is fun

Even in real life

Fun

• Is just another word for learning

This is only for young startup companies right?

Can I implement this on any scenario

Player Journey

Novice

Expert

Master

Goals

Goals is not enough

We need rules

And feedback

Create a playground with interesting challenges

Design for flow

Mandatory

• Provide interesting challenges

• Provide goals that are clear, paced and varied

• Provide juicy feedback

• Beware of unintended behavior (hacking the system)

Player types

People Environment

Acting

Interacting

KILLERS Achievers

SocializersExplorers

Player types

People Environment

Acting

Interacting

Harras Hack Sabotage Cheat

Taunt

Win Show off ChallengeProud Compete

Help Give

Hello Like Greet Share

Explore Vote Review

SAPS

Status

Access

Power

Stuff

Badges

Leaderboards

Who is doing this?

Example

• Foursquare

• Core activity :

Checkin : Earn points

…….……

……………………..

…………………….

Badges visualize progress and suggest goals

Mayor rewards loyalty

Sharing checkin

• social engagement

Deals

Gamified brainstorm

• Give 2 votes for the best ideas

• 1 vote = 1 point

• Every INSPIRATION session we will vote

• At the end of the year, the number 1 on the leaderboard can have the last on the leaderboard as his personal slave for 1 day, to fetch him coffee, printouts, etc…