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It is common to promote a movie using the social media domain, using this platform to promote your movie is considered to be a widespread marketing concept nowadays. Hollywood or Bollywood, both the worlds are making an active presence...
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- 1. Insidious- Chapter 2 It is common to promote a movie using
the social media domain, using this platform to promote your movie
is considered to be a widespread marketing concept nowadays.
Hollywood or Bollywood, both the worlds are making an active
presence on this medium and are trying to influence the users by
swaying them with their fascinating campaigns. Insidious- chapter
2, the sequel to Insidious is not far behind. It has actively made
use of Twitter and Facebook, the two social media giants for its
promotions and social media marketing activities. Facebook Facebook
is like one of those platforms that are considered to be the most
important for any social media marketing activities. Insidious made
valuable
- 2. use of the platform by carrying out various social media
campaigns on it. It was able to garner more than 2.9 million
facebook likes and established a huge viewer base as well. The
success story of the page started with normal status updates and
constant interactions with users. It made it a point to reply to
all posts and messages and also provide an immediate feedback to
all. Still shots were uploaded to retain the attention along with
catchy phrases and statements. The campaign that formulated a
number of entries and made its way to top was Casting Call, this
was run as an effective social media campaign. Users were supposed
to send in their entries for a walk-on-role in the movie showing
their love and knowledge about the Insidious series. The winner
would be given a chance to be a part of the film. Another valuable
thing that the brand did was to use the latest hashtags introduced
by Facebook. This made it trend in the market and increased the
awareness manifold.
- 3. Twitter A microblogging site that allows you to effectively
market your brand was also used massively by the movie in order to
promote the film and increase its viewership. On twitter, the brand
ensured regular tweets and posts which contained some dialogues,
stills and shots from the film. These had the power to intrigue the
audience and keep them glued to Insidiouss page throughout. It is
very common to use the trending feature of Twitter for these movies
such that as and when people start talking about them, they become
a globalised trend and the virality increases automatically. The
Twitter page had a number of scary tweets as well which were done
as a part of promotional strategies to enhance the films effect.
Many users actively participated by retweeting most of the updates
and even compared other movies like The Conjuring to this one. The
concept of Friday the 13th was used for its benefit on Twitter as
well keeping relevancy with the plot of the movie.The twitter page
followers are 4090.
- 4. SocialAppsHQ Visit :
http://www.socialappshq.com/blog/2013/09/19/insidious-chapter-2-social-media-it-is/
http://www.socialappshq.com/