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Social media usage has grown considerably in the past few years and at the same time companies have seen benefits from the access of new channels to convey a message towards their customers. There are 2.4 million Finns on Facebook only. More than 3 million if we take all social medias. Together with the students of HAAGA-HELIA University we examined corporate usage patterns of social media in Finland. We make sure our customers are represented in all the valuable channels, but what about the companies we do not serve (yet)?
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How do companies use social media for marketing in
Finland?
The purpose
Social media has been growing exponentially in recent years. There are 2.4 million Finns on Facebook only. More than 3 million if we take all social medias. Dingle serves companies bene!t from social media and we know what our customer are doing in social media very well. How about the other brands in Finland? How are they using social media for marketing? The students of HAAGA-HELIA University have researched corporate usage patterns of social media for companies not served by Dingle (yet).
Social media usage in Finland
May 2013
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