Increase Google Adwords Conversions and Lower Costs with Landing Pages

Increase Google AdWords Conversions and Lower

Costs with Landing Pages

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A poorly designed landing page or website results in fewer conversions, and therefore a

higher cost per conversion.

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Google Adwords grades your landing pages and penalizes you for poor pages, which drives your cost

per acquisition even higher!

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How can I check my grade?

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Sign into your Adwords account and click on the button in the status column next to the keyword you want to check the grade of.

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What kind of grades can my landing page get?

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Your landing page grade is a component of quality score and

therefore can have an effect on your CPC and ad rank.

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If Google finds no problem with your  page you will receive a

grade of “No problems found.” Your quality score will not be

affected and might even increase a little

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If you receive a score of “This page isn’t highly relevant” your quality

score will drop.

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Why should I bother improving?

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Improving your landing page quality will help you gain the trust of your

customers and keep them coming back.

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It will increase conversions, because visitors will have an easier time performing the desired action

(sign up, purchase, etc.).

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A good landing page can increase your quality score and lower your

CPC.

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How can I improve?

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How-to improve your landing page

1. Serve up relevant and original content.

2. Increase site transparency.

3. Ensure that your landing page is easily navigable.

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Your landing page should be relevant to your Adwords campaign – if you promise tennis shoes at a certain price in your ad, you should be able to

deliver.

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Transparency

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Transparency Tips

1. Be open about what your website does.

2. Respect your website visitors.

3. Honor the offers you advertise.

4. Don’t alter browser settings without checking.

5. Don’t ask for more personal information than you need.

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Transparency makes the user experience better and increases the

quality of your landing page.

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What you see What you get

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Make it easy for your visitors to find what they’re looking for. If your webpage isn’t easily navigable, you will lose out on potential customers and your

landing page quality will suffer.

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De-clutter your page and use strong call-to-actions. Large buttons can also be helpful when trying to

clarify the point of the page. In need of  a button? Use a Super Conversion Button!

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Landing pages are a critical element in every digital marketing strategy.

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They effect your conversion rate as well as your Google Adwords Quality

Score.

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Optimizing your landing pages is easy and will lead to more customers at a

lower cost per acquisition.

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Performable makes landing page optimization quick, easy & fun

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Convert More Visitors into Customers

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