iCreate & iConsume - User Generated Content

iCreate&iConsumeTheGenera1onofProsumers

TylerReed

andsoitbegan…

thenitwascontrolled

nowwehavethetools

thecauseandeffect

technology usage UCG

thecauseandeffect

merelevant

onmyterms useful

notintrusive

isitabigdeal?

“13hoursofvideouploadedtoYouTubeevery60seconds”‐ChadHurley,CEOandCo‐Founder,YouTube

isitabigdeal?

“±1018860ac6veSouthAfricansonFacebookinthelast30days.”

‐Me(Ihavemyways)

isitabigdeal?

“9502581pagesservedbytheSAblogosphereinthepastmonth”

‐Amatomu(BlogAggregator)

doritos–crashingthesuperbowl

whyisitabigdeal?

• ourlifestyledemandsit• 6meanda@en6on• usersnowhavecontrol• formofexpression• costeffec1vecommunica6on• therearenolimita6ons• conveniententertainment

pleasestartpreparing

Mobileadver1singiscertainlyhere.But

isitover‐hyped?Well,Coca‐Colareckonsitcouldeventuallybe

spendingasmuchas50percentofits

adbudgetonmobile‐equivalentto$11billion.

prosumers

madewithusergeneratedcontent

• hYp://www.flickr.com/photos/andrewmoir/165607955/• hYp://www.flickr.com/photos/davidmasters/2516902376/• hYp://www.flickr.com/photos/laffy4k/43946201/• hYp://www.flickr.com/photos/gaetanlee/118885175/

THANKYOU

TylerReedmobile:0826647797email:tyler@younique.co.zablog:www.tylerreed.co.zacompany:www.younique.co.za17thofSeptember2008

Foryour1me

aboutYouniqueYouniqueisasocial&mobiemediamarke1ngfirmthathelpscompaniesunderstandandapplythelatestsocialmediatechnologiesandmethodologiesprimarilytotheirmarke1ngcampaignsaswellaspublicrela1onsandtheenterprise.Youniquealsoassistscompaniesinengagingandinterac1ngwiththeyouth.