User Generated Advertising
Shishir Kumar Upadhyaya
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What is User Generated Advertising?
Technology has democratized what was once the world of the few-
now we all have voice!
User generated v/s Traditional AdvertisingListening to and
engaging with your customers first, selling second!
Benefits of User Generated AdvertisingReal Time Evaluation High
ROI compared to Traditional MediaReaches out to a large audience in
less timeEngages audience in a dialogue
Successful User Generated Advertising Campaigns
Doritos and Pepsi MAX Crack the Super-bowl Commercials
Heinz Top This TV Challenge
WORD OF CAUTION
User Generated Advertising Campaigns gone wrong
Cheetos Orange Underground
Microsoft Vista's 'Wow'
Some Important Considerations for CompaniesTo crowd source on
its own or use a PR firmClear and Well Defined objectives of the
campaignBalanced scorecard to measure the effectiveness of the
campaignModeration and ControlUnderstand what motivates
participationPick the best format for a particular demographic
segmentEnsure transparency and maintain realistic
expectationsCreate and maintain novelty factorOffer unique and
attractive prizes
THANKS
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