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No One is Consuming Your Content
Tom PachysCo-Founder and CPO
The fundamentals are shifting
“ Consumers have lost patience … The media industry must make it easier for them to consume content.”- Robert Iger, Chaiman & CEO,
We are facing daunting conditions. [Our commercial team] is braced for tough times in the months ahead.”- Financial Times Managing Editor James Lamont, April 2016
“
How successful media looks today
It’s all about engagement.Stop Counting Views.
15 secsMedian. time spent
reading online content
(source: Time.com)
78%of users don’t finish
online articles
(source: Slate.com)
0.2% Share rate
(source: Chartbeat)
By Default
No One Reads the article
“
- Facebook on the recent algorithm updates
We’re learning that the time people choose to spend reading or watching content they clicked on from News Feed is an important signal that the story was interesting to them.”
Shares are the highest form of Engagement
Share
Discovery
Engagement
Personal Affinity
3.2.1. DistributionDataFormats
Countdown
Flip Card
Video Snaps
Recipe for engagement optimization
Conversations Quiz
99.9% Of People Can't Win Against Trump In A Debate, Can You?
Video
Donald Trump takes aim at GOP, Dem rivals ahead of Super Tuesday
1. Formats
Content agnostic engaging formats1. Formats
VS.1:50
time spent per item
Engagement rates are
skyrocketing
0.2%share rate
92%completion rate
5%share rate
15 secs
Med time spent
22%completion rate
1. Formats
Real-time content-consumption analysis
optimizes engagement
QUIZ:Stephen Curry's Incredible Statistics
2. Data
Of the thousands of readers to clicked on this article, over 53% dropped off here
2. Data
DistributionEmbed content on any site,app or social channel
3. Distribution
Network effect:
embed items created by others3. Distribution
How can you get back on track?
Use the right FormatMeasure engagement – not only page viewsDistribute your content
Content engagement recommendations
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