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Toronto, June 6-7 2016
IBM Adoption FrameworkHow Everyone Else is Knocking it
out of the Park
Heath McCarthyIBM WW Social Architect Leader
DEFINE VALUE
DESIGN EXPERIENCES
LAUNCH
IBMSocial Adoption
Framework
Vision Strategy Planning Design Empower Enhance
DEFINE VALUEDESIGN
EXPERIENCESLAUNCH
IBM Social Adoption Framework
1 DEFINE VALUE
IBM Social Adoption Framework The WHY
Define Value
Why is Social relevant to us?
Where do we start?
How do we leverage this technology for business?
How can I take on our various needs in a prioritized way?
IBM Social Adoption Framework The WHY
Define Value
Why is Social relevant to us?
Where do we start?
How do we leverage this technology for business?
How can I take on our various needs in a prioritized way?
Vision Strategy
Vision focuses on the WHY.
Different organizations have different needs. Your business value can be organizational or targeted to a specific population.
Without a purpose the organization will flounder in achieving the value and outcomes
What do you want Social to do for you?
Living Corporate
Brain
Everything is just 3 clicks away
Corporate Think Tank
Business Network
Network Behavior
Share Economy
Number 1 People’s
Bank
Global Networks
CEMEX Vision = Innovation via Social Business
IBM Social Adoption Framework The WHY
Define Value
Why is Social relevant to us?
Where do we start?
How do we leverage this technology for business?
How can I take on our various needs in a prioritized way?
Vision Strategy
Vision focuses on the WHY.
Different organizations have different needs. Your business value can be organizational or targeted to a specific population.
Without a purpose the organization will flounder in achieving the value and outcomes
Your Social Strategy defines the high-level approaches you will take to realize your vision.
It’s a business framework on how to achieve your business outcomes and value.
Your Strategy aligns your business drivers with the technical strategies to create a Roadmap
Organizational Transformation
Business Outcomes
A New Way to Work
Team Collaboration
Strategies for SuccessView of Adoption Maturity
Tool Focus
Innovation Focus
“I have a blog in Sharepoint, therefore we are social”
“We are attracting and maintaining talent thru social engagement”
“Digital IBMer”
Lead Out Loud & Work Out Loud
“Our Competitive Advantage is our Expertise powered by Social”
• Bosh• TD Bank• Cemex
• IBM
• Microsoft
11
Strategies for SuccessOrganizational Transformation
Strategies for SuccessImpacting Lines of Business
Strategies for SuccessSupporting Business Processes
14
An Integrated Collaborative Solution
15
Strategies for SuccessGood Practices based on Experience
2 DESIGN EXPERIENCE
Planning Design
IBM Social Adoption Framework Turn Business Strategy into User Action
Design Experience
How do we do this?
How do we help actual users gain the benefits we want them
to?
What are the best practices for running a program like this?
How do we connect our business goals to things that
matter and motivate the employee, customer, or
partner?
IBM Social Adoption Framework Turn Business Strategy into User Action
Planning is about how to leverage experiences from IBM and our customers
Making best practices your practices to implement the business solution (including technology)
Prepare and execute the project that on-boards the business into the right solution
Design Experience
How do we do this?
How do we help actual users gain the benefits we want them
to?
What are the best practices for running a program like this?
How do we connect our business goals to things that
matter and motivate the employee, customer, or
partner?
Planning
Executive Sponsors
Digital Council
Digital Program Office
Functional / LOB Execution
Risk Management
Metrics & Measurement Standards
• Defines strategic linkage of SB
• Central governing body• Coordinates cross-organizational /
community decisions
• Ensures execution of SB Strategy• Facilitates coordination across
organization / communities
• LOB / Functional / Community representation on Program Office
• Strategy execution• Community
management• Content management
• Define & manage Social Computing Guidelines
• Manage Risk recovery plan
• Proactively establish reputation
• Define & measure SB metrics and supporting analytics
• Define & measure SB ROI
• Define core processes
• Define core architecture
Planning for Social SuccessHave a Program Office
Communicate acceptable behaviors.
Decide where to store knowledge
Set the standards Define complaint procedures
Decide on Retention of Data Policy
Document content (privacy, confidential) policy
Planning for Social SuccessAlign with Corporate Policies
Planning for Social SuccessMeaningful Engagement
IBM Social Adoption Framework Turn Business Strategy into User Action
Planning is about how to leverage experiences from IBM and our customers
Making best practices your practices to implement the business solution (including technology)
Prepare and execute the project that on-boards the business into the right solution
Design is about how the “use case” is defined.
Its about how the to-be processes impact the business based on what the user needs.
Business user centric priorities drive the technological how – the actual experience of real users
Design Experience
How do we do this?
How do we help actual users gain the benefits we want them
to?
What are the best practices for running a program like this?
How do we connect our business goals to things that
matter and motivate the employee, customer, or
partner?
Planning Design
Focus on Business Process Participants
• Business Owners• Business Users• Stakeholders
Focus on Populations/Types of
Users• Associates• Customers• Sellers/Advisors
Focus on All Employees
• Incremental exposure to valuable tools• Collaborative Processes that are
broadly needed
Strategies for SuccessTargeted Business Populations
Use Case•Real people interacting together on a business purpose•Define process flow and experiences•Meet needs of actual users•Work with Use Case Champions
Prototype•Validate needs of real business users (and the Champion)•Playback use case•Demonstrate realization of value
Configuration
•IT changes that need to be made on-premise or within Connections Cloud •Customizations of UX•Client and Mobile access requirements
IBM Social Adoption Framework Designing Social User Experiences
25
Building an intelligent network based on trust via The Highly Connected Organization
300,000 Associates, +260 plants worldwide, 127 year history
Running Business Processes
Executive Talent Management
Drive Excellence via
Harvesting/Spreading Best Practices
An approach for leaders to guide their users to achieve outcomes
An approach for project teams to define experiences based on needs of members
An approach to transform companies into becoming customer-centered
IBM Design Thinking A framework for collaboration that helps us create innovative experiences with real market value.
EvaluateExplore
PrototypeUnderstan
d
3 LAUNCH Empower
Enhance
IBM Social Adoption Framework Social in Practice
Launch
How do we help the users get started?
Do we have the right software configured the right ways?
Have we integrated and deployed the right experiences?
Do we need mobile?
How do I run my project/process in this new way?
IBM Social Adoption Framework Social in Practice
Empower is about creating the right guidance to help the business (and business users, sponsors, owners)
Focus on outcomes via the designed to-be process
Drive awareness and communicate what’s going on
Launch
How do we help the users get started?
Do we have the right software configured the right ways?
Have we integrated and deployed the right experiences?
Do we need mobile?
How do I run my project/process in this new way?
Empower
Awareness and CommunicationsSocial in Practice
User Activation Camps
31
Community Owner Success
User Training, Labs, or custom demos of use cases
Various Workshops geared to enable business users and key business sponsors.
Customer Benefit Helps Guide Business UsersCustomer Sponsor
Business (Use Case) Owner
Workshop Attendees
Business Users
Duration Depending on the needs for hands-on Outcomes Users empowered to drive value
2Design &
build
3Manage
1Start with the
why
32
Show the user what matters to them
IBM Social Adoption Toolkit Empowering User’s Social Foundation
IBM Connections Touchpoint
IBM Social Adoption Framework Social in Practice
Empower is about creating the right guidance to help the business (and business users, sponsors, owners)
Focus on outcomes via the designed to-be process
Drive awareness and communicate what’s going on
Enhance is focused on how to accelerate user success
Adoption is iterative and you beginning an agile journey
Customization, additions, adjustments to your strategy and the technology
Launch
How do we help the users get started?
Do we have the right software configured the right ways?
Have we integrated and deployed the right experiences?
Do we need mobile?
How do I run my project/process in this new way?
Empower
Enhance
IBM Social Adoption Framework Enhancing the Social Experience
Accelerate Employee Adoption IBM Connections Touchpoint IBM Connections Social Sidebar IBM Connections Invite IBM Connections Direct Messaging User Adoption Toolkit Collaboration Services for TIMETOACT
Tap into Expertise IBM Expertise Locator IBM Connections Social Q&A IBM Social Engagement Dashboard
Manage Content IBM Content Migration Factory
Expand Social Innovation IBM Connections Crowdsourcing Collaboration Services for HYPE Innovation Collaboration Services for ProjExec Collaboration Services for Kaltura
Social As Continuous DeliveryNew Users; New Capabilities
DEFINE VALUE LAUNCH
DESIGN EXPERIENCES
IBMSocial Adoption
FrameworkDEFINE VALUE
DESIGN EXPEREINCE
LAUNCH
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