Toronto, June 6-7 2016

IBM Adoption FrameworkHow Everyone Else is Knocking it

out of the Park

Heath McCarthyIBM WW Social Architect Leader

DEFINE VALUE

DESIGN EXPERIENCES

LAUNCH

IBMSocial Adoption

Framework

Vision Strategy Planning Design Empower Enhance

DEFINE VALUEDESIGN

EXPERIENCESLAUNCH

IBM Social Adoption Framework

1 DEFINE VALUE

IBM Social Adoption Framework The WHY

Define Value

Why is Social relevant to us?

Where do we start?

How do we leverage this technology for business?

How can I take on our various needs in a prioritized way?

IBM Social Adoption Framework The WHY

Define Value

Why is Social relevant to us?

Where do we start?

How do we leverage this technology for business?

How can I take on our various needs in a prioritized way?

Vision Strategy

Vision focuses on the WHY.

Different organizations have different needs. Your business value can be organizational or targeted to a specific population.

Without a purpose the organization will flounder in achieving the value and outcomes

What do you want Social to do for you?

Living Corporate

Brain

Everything is just 3 clicks away

Corporate Think Tank

Business Network

Network Behavior

Share Economy

Number 1 People’s

Bank

Global Networks

CEMEX Vision = Innovation via Social Business

IBM Social Adoption Framework The WHY

Define Value

Why is Social relevant to us?

Where do we start?

How do we leverage this technology for business?

How can I take on our various needs in a prioritized way?

Vision Strategy

Vision focuses on the WHY.

Different organizations have different needs. Your business value can be organizational or targeted to a specific population.

Without a purpose the organization will flounder in achieving the value and outcomes

Your Social Strategy defines the high-level approaches you will take to realize your vision.

It’s a business framework on how to achieve your business outcomes and value.

Your Strategy aligns your business drivers with the technical strategies to create a Roadmap

Organizational Transformation

Business Outcomes

A New Way to Work

Team Collaboration

Strategies for SuccessView of Adoption Maturity

Tool Focus

Innovation Focus

“I have a blog in Sharepoint, therefore we are social”

“We are attracting and maintaining talent thru social engagement”

“Digital IBMer”

Lead Out Loud & Work Out Loud

“Our Competitive Advantage is our Expertise powered by Social”

• Bosh• TD Bank• Cemex

• IBM

• Microsoft

11

Strategies for SuccessOrganizational Transformation

Strategies for SuccessImpacting Lines of Business

Strategies for SuccessSupporting Business Processes

14

An Integrated Collaborative Solution

15

Strategies for SuccessGood Practices based on Experience

2 DESIGN EXPERIENCE

Planning Design

IBM Social Adoption Framework Turn Business Strategy into User Action

Design Experience

How do we do this?

How do we help actual users gain the benefits we want them

to?

What are the best practices for running a program like this?

How do we connect our business goals to things that

matter and motivate the employee, customer, or

partner?

IBM Social Adoption Framework Turn Business Strategy into User Action

Planning is about how to leverage experiences from IBM and our customers

Making best practices your practices to implement the business solution (including technology)

Prepare and execute the project that on-boards the business into the right solution

Design Experience

How do we do this?

How do we help actual users gain the benefits we want them

to?

What are the best practices for running a program like this?

How do we connect our business goals to things that

matter and motivate the employee, customer, or

partner?

Planning

Executive Sponsors

Digital Council

Digital Program Office

Functional / LOB Execution

Risk Management

Metrics & Measurement Standards

• Defines strategic linkage of SB

• Central governing body• Coordinates cross-organizational /

community decisions

• Ensures execution of SB Strategy• Facilitates coordination across

organization / communities

• LOB / Functional / Community representation on Program Office

• Strategy execution• Community

management• Content management

• Define & manage Social Computing Guidelines

• Manage Risk recovery plan

• Proactively establish reputation

• Define & measure SB metrics and supporting analytics

• Define & measure SB ROI

• Define core processes

• Define core architecture

Planning for Social SuccessHave a Program Office

Communicate acceptable behaviors.

Decide where to store knowledge

Set the standards Define complaint procedures

Decide on Retention of Data Policy

Document content (privacy, confidential) policy

Planning for Social SuccessAlign with Corporate Policies

Planning for Social SuccessMeaningful Engagement

IBM Social Adoption Framework Turn Business Strategy into User Action

Planning is about how to leverage experiences from IBM and our customers

Making best practices your practices to implement the business solution (including technology)

Prepare and execute the project that on-boards the business into the right solution

Design is about how the “use case” is defined.

Its about how the to-be processes impact the business based on what the user needs.

Business user centric priorities drive the technological how – the actual experience of real users

Design Experience

How do we do this?

How do we help actual users gain the benefits we want them

to?

What are the best practices for running a program like this?

How do we connect our business goals to things that

matter and motivate the employee, customer, or

partner?

Planning Design

Focus on Business Process Participants

• Business Owners• Business Users• Stakeholders

Focus on Populations/Types of

Users• Associates• Customers• Sellers/Advisors

Focus on All Employees

• Incremental exposure to valuable tools• Collaborative Processes that are

broadly needed

Strategies for SuccessTargeted Business Populations

Use Case•Real people interacting together on a business purpose•Define process flow and experiences•Meet needs of actual users•Work with Use Case Champions

Prototype•Validate needs of real business users (and the Champion)•Playback use case•Demonstrate realization of value

Configuration

•IT changes that need to be made on-premise or within Connections Cloud •Customizations of UX•Client and Mobile access requirements

IBM Social Adoption Framework Designing Social User Experiences

25

Building an intelligent network based on trust via The Highly Connected Organization

300,000 Associates, +260 plants worldwide, 127 year history

Running Business Processes

Executive Talent Management

Drive Excellence via

Harvesting/Spreading Best Practices

An approach for leaders to guide their users to achieve outcomes

An approach for project teams to define experiences based on needs of members

An approach to transform companies into becoming customer-centered

IBM Design Thinking A framework for collaboration that helps us create innovative experiences with real market value.

EvaluateExplore

PrototypeUnderstan

d

3 LAUNCH Empower

Enhance

IBM Social Adoption Framework Social in Practice

Launch

How do we help the users get started?

Do we have the right software configured the right ways?

Have we integrated and deployed the right experiences?

Do we need mobile?

How do I run my project/process in this new way?

IBM Social Adoption Framework Social in Practice

Empower is about creating the right guidance to help the business (and business users, sponsors, owners)

Focus on outcomes via the designed to-be process

Drive awareness and communicate what’s going on

Launch

How do we help the users get started?

Do we have the right software configured the right ways?

Have we integrated and deployed the right experiences?

Do we need mobile?

How do I run my project/process in this new way?

Empower

Awareness and CommunicationsSocial in Practice

User Activation Camps

31

Community Owner Success

User Training, Labs, or custom demos of use cases

Various Workshops geared to enable business users and key business sponsors.

Customer Benefit Helps Guide Business UsersCustomer Sponsor

Business (Use Case) Owner

Workshop Attendees

Business Users

Duration Depending on the needs for hands-on Outcomes Users empowered to drive value

2Design &

build

3Manage

1Start with the

why

32

Show the user what matters to them

IBM Social Adoption Toolkit Empowering User’s Social Foundation

IBM Connections Touchpoint

IBM Social Adoption Framework Social in Practice

Empower is about creating the right guidance to help the business (and business users, sponsors, owners)

Focus on outcomes via the designed to-be process

Drive awareness and communicate what’s going on

Enhance is focused on how to accelerate user success

Adoption is iterative and you beginning an agile journey

Customization, additions, adjustments to your strategy and the technology

Launch

How do we help the users get started?

Do we have the right software configured the right ways?

Have we integrated and deployed the right experiences?

Do we need mobile?

How do I run my project/process in this new way?

Empower

Enhance

IBM Social Adoption Framework Enhancing the Social Experience

Accelerate Employee Adoption IBM Connections Touchpoint IBM Connections Social Sidebar IBM Connections Invite IBM Connections Direct Messaging User Adoption Toolkit Collaboration Services for TIMETOACT

Tap into Expertise IBM Expertise Locator IBM Connections Social Q&A IBM Social Engagement Dashboard

Manage Content IBM Content Migration Factory

Expand Social Innovation IBM Connections Crowdsourcing Collaboration Services for HYPE Innovation Collaboration Services for ProjExec Collaboration Services for Kaltura

Social As Continuous DeliveryNew Users; New Capabilities

DEFINE VALUE LAUNCH

DESIGN EXPERIENCES

IBMSocial Adoption

FrameworkDEFINE VALUE

DESIGN EXPEREINCE

LAUNCH