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I was delighted to speak at the IAB UK Mobile & The Consumer Journey event. My presentation takes a very special mobile ambassador on the journey, illustrating the multiple ways in which mobile technology can enhance his experience.
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Senior Market Development Manager, OpenMarket
Mobile & The Consumer Journey
@oisinlunny
Proprietary & Confiden0al to OpenMarket
Your Trusted Partner for Mobile Engagement
OpenMarket are...
Proprietary & Confiden0al to OpenMarket
OpenMarket provide...
“The industry-leading, cloud-based mobile engagement platform, allowing customers to create
complex mobile solutions without the need for their own technical
infrastructure.”
Proprietary & Confiden0al to OpenMarket
OpenMarket customers include...
Mobile & The Consumer Journey
Worldwide smartphone activations…
…outnumber child births three to one.
One in three would…
...give up sex for smartphone access!
What would you give up…?
What % would choose daily use of mobile phone over...
•Alcohol 70 %
•Chocolate 63 %
•Caffeine 55 %
•Exercise 54 %
•Sex 33 %
•Toothbrush 22 %
•Shoes 21 %
Proprietary & Confiden0al to OpenMarket
Sackville Travel
9
I need a holiday!!!
Proprietary & Confiden0al to OpenMarket
Finding the hotel
10
Proprietary & Confiden0al to OpenMarket
Hotel search
11
Proprietary & Confiden0al to OpenMarket
Car parking
12
Proprietary & Confiden0al to OpenMarket
Airport promotions
13
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Customer compensation voucher
14
25 Proprietary & Confiden0al to OpenMarket
CRM outreach / Above The Line adverts
Proprietary & Confiden0al to OpenMarket
Arrivals promotion
16
29 Proprietary & Confiden0al to OpenMarket
Pay by SMS
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In holiday reminders
18
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Customer compensation
19
Proprietary & Confiden0al to OpenMarket
Transport innovation
20
• LBS finds nearest licensed cab from database of over 45,000
Proprietary & Confiden0al to OpenMarket
Papa Johns Pizza
21
34 Proprietary & Confiden0al to OpenMarket
Charity donation
£0
£75,000
£150,000
£225,000
£300,000TV
August 2011
TV
TV events / newspaper ads drove peak donations, in particular support from ITV
Peaking at 298k on 08/07/11
TV promotion
• 500% increase in SMS donations
• 60% opt-in to gift aid
• Double the response from other channels
• 25% added to these donations
• Over £1,500,000 raised by SMS and Gift aid
• OpenMarket processed over £10,000 /second
• Record donations by mobile for DEC
Results
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Re-activation campaigns
25
I need a holiday!!!
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Multi modal short codes
26
Proprietary & Confiden0al to OpenMarket
Post campaign analytics
27
Proprietary & Confiden0al to OpenMarket
Bringing it all together = mCRM
28
SMS chat A2P SMS
Credi0ng
Vouchers
LBS Mul0 modalshortcode Analy0cs
Proprietary & Confiden0al to OpenMarket
The Future...
29
Proprietary & Confiden0al to OpenMarket
Every device...
30
...will be a transactional device!
Proprietary & Confiden0al to OpenMarket
Mobile payments...
31
...add measurability to broad based campaigns!
Text
Proprietary & Confiden0al to OpenMarket
Google wallet...
32
...trackable ROI and “ads for the real world”.
Text
Proprietary & Confiden0al to OpenMarket
Remote proximity payments...
33
...the mobile handset is the point of sale.
Text
sales@uk.openmarket.com
twitter @OpenMarketEU
www.openmarket.com
text “oisin” to 88600
Contact OpenMarket
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