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Media Kit 2018 P H O E N I X M A G A Z I N E & P H O E N I X D I G I TA L
Distribution, Demographics, Advertising, Creative Agency, Schedule
Established in 2010, PHOENIX is a lifestyle brand for free-thinking modern women. Our
biannual print magazine is independently published and printed in the UK, and sold in Austria,
Australia, Belgium, France, Germany, Greece, Hong Kong, Italy, Japan, Portugal, Spain,
Singapore, Taiwan, United States, and of course the United Kingdom.
The print magazine is a literary and visual feast featuring 300 pages of exclusive interviews,
trends, fashion shoots, style ideas, prose features, beauty must-haves, counter-culture
discussion, philosophy, art, music, books, film and travel. Priced £6.95 per single print
issue, or just £9.99 for an annual subscription, it was described at the 2013 Fashion Monitor
Journalism Awards as “a pioneering cult publication that warrants wide recognition.”
Our monthly digital magazine hosted on our website phoenixmag.co.uk brings you each
month’s most unique and diverse trends, products, events and ideas – the stuff that you simply
won’t find in the big mag brands. Free and instantly accessible on your browser, we think our
game-changing hybrid combines the beauty and coherence of a monthly print mag with all the
timeliness and interactivity of an online one. We hope you agree.
We also have a small, carefully curated shop where we offer exclusive special editions, products
and collaborations from the artists and companies we love.
We have enough stuff; we just want the stuff we have to be better made, by better people. We
never have enough time; we want the time we do have to be spent in more original and rewarding
ways. Based in the heart of London but internationally minded, PHOENIX is underpinned by
a commitment to slow journalism, slow fashion and ethical business.
About
AUSTRIAAUSTRALIA
BELGIUMFRANCE
GERMANY GREECE
HONG KONGITALY
JAPANPORTUGAL
SPAINSINGAPORE
TAIWANUNITED STATES
C I R C U L AT I O N
13,000 per issue
26,000 per annum
U K D I S T R I B U T I O N
WH Smith Travel & Airports
Independent London newsagents
Selfridges
Print Distribution
U S S P E C I A L D I S T R I B U T I O N
WH Smith Travel & Airports
Independent retailers in NYC and LA
Barnes & Noble: 633 stores
Geographical Split
A P A C 15%
E M E A 35%
N A 50%
ABC1 FEMALE 80%
MEDIAN AGE 26
Reader Demographic
The PHOENIX reader is an articulate, empowered, design-
loving woman. She is a trend-setter in her friendship group
and an active communicator. She appreciates music, art,
literature, and has a keen social conscience.
Market research shows PHOENIX is read by a variety of discerning
women, from 16 year old year old beauty bloggers to 60 year old
CEOs.
T I G E R L I L Y T A Y L O R I S S U E 2 0
S O P H I E T U R N E R I S S U E 1 6
A N N E - M A R I E I S S U E 1 9A N G E L H A Z E I S S U E 1 9
R AT E S P E R I S S U E
(6 months)
Inside Front Cover £5,000
(1st DPS)
Double Page Spread £2,500
(Front section)
Double Page Spread £2,000
(ROP)
Single Page Right £1,750
Single Page Left £1,500
Inside Back Cover £3,750
(DPS)
Outside Back Cover £7,500
Advertising Rates
P R I N T S P E C I F I C AT I O N S
Double Page
Trim size 200Wx 265H mm
Bleed size 206Wx271H mm
(3mm bleed on all edges)
Single Page
Trim size 400Wx 265H mm
Bleed size 406Wx271H mm
(3mm bleed on all edges)
All print files should be in CMYK format and
have all fonts and hi-resolution matter such
as images and logos embedded. All images
contained in the file must be 300dpi when
100% in size. Please export PDF as single pages
and send to [email protected]
E V E I S S U E 1 9
Y O U R
A D H E R E
H O M E P A G E A D
C O N T E N T S P A G E A D
Y O U R
A D H E R E
A G E
15-24 (22%)
25-34 (41%)
35-44 (18%)
45-54 (9%)
55-64 (2%)
S O C I A L - @ P H O E N I X M A G U K
Followers April 2018
16,300
10,500
8,420
PHOENIX Digital
P H O E N I X M A G . C O . U K
10,000 unique visitors per month
65,000 page views
A U D I E N C E B R E A K D O W N
Female 64%
Male 36%
T O P C O U N T R I E S F O R T R A F F I C
United Kingdom
United States
Canada
Germany
France
Australia
India
Russia
Ireland
Italy
B A N N E R A D
F O O T E R A D
Y O U R A D H E R E
Y O U R A D H E R E
M O N T H LY A D V E R T I S I N G R AT E S
Home page banner / Half page advert £500 pcm
300 x 600 pixels portrait
Contents page advert £300
660 x 440 pixels landcape
Article banners / Mid article leaderboard £125
728 x 90 pixels landscape
Article footer £150
800 x 420 landscape
800 x 500 landscape
Featured product editorial £200
Digital Advertising
P R O D U C E D F O R H O B B S
This Page Sara Mac Trench Coat, £159 Erin Trouser, £110
Opposite Page Marlena Top, £129 Thea Skirt, £199 Invitation Eve Clutch, £66
This Page Lily Flower Dress, £299 Arlena Hat, £45 Bess Shoe, £149
Facing Page Salma Blazer, £159 Airlie Trouser, £119
Photographer P A U L W H I T F I E L D Fashion Director N I C O L E S M A L L W O O D Hair + Make-up A LY H A Z L E W O O D using L'ORÉAL TECNI ART and ESTÉE LAUDER Model M A R Y B A L L A N T Y N E at Wilhelmina
A D V E R T O R I A L & B R A N D E D C O N T E N T
PHOENIX is known for the quality of its content. Our experienced, industry respected team
can arrange all aspects of shoot production from moodboard to model casting, location
scouting, styling, photography, editing and retouching. Our writers and editors write
sparkling prose, and our graphic designers are ace at creating a strong visual identity. Let us
create a memorable campaign for your brand.
Creative Agency
P R O D U C E D F O R J A C K W I L L S
Opposite Page Padstow Leather Biker Jacket, £229 Pendine Off Shoulder Jumper, £89.95 Above Lulworth Cropped Sweatshirt, £49.95 Gilby Lightweight Hoodie, £39.95 Astre Branded Gym Leggings, £49.95 Right Chepmel Overcoat, £198 Lewington Short Sleeve Metallic Dress, £89.95 Barton Mom Jeans, £64.95 Cressie Hat, £24.95
Hannah Kane, Editor-in-Chief
+ 44 (0) 20 7486 5730
18-19 Schedule
S P R I N G / S U M M E R 1 9
On sale 15th April
Artwork deadline 15th February
Off sale 1st October
A U T U M N / W I N T E R 1 8 - 1 9
T H E H E R I TA G E I S S U E
On sale 15th October
Artwork deadline 1st September
Off sale 15th February 2019
P H O E N I X M A G A Z I N E
6 1 Q U E E N A N N E S T R E E T
L O N D O N
W 1 G 9 H H
U K
To discuss ideas and opportunities
suited to all budgets please contact
F I L M M A K I N G
We believe that moving image is key in the immediate and
long-term future of advertising, and our team of experienced
filmmakers and editors create short, engaging video clips for use
on digital platforms.
P R O D U C E D F O R I R I S F A S H I O N