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Pre-Social Media
Welcome to the Hyper-Influencer
• The internet has made information permanent and Influencers are no longer limited on reach from the communication channel. In the past they could only talk to so many people in one day.
• With the new technology the rules stayed the same in terms of who is influential.
• Expertise and valuable content still makes you influential. However now a number of influencers can communicate through channel that are not limited in their reach and timing.
• They now can use channels like Blogs, Youtube Accounts, Podcasts to communicate with masses
Content Providers
Producing Influential Content
• We now have a new group of content creators who sit between mass media channel communicators (journalists) and everyday influencers …..
Hyper-Influential's
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