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Hstry's presentation - #labdavanac - Nov. 2013
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Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London! #GreatSmog
Rumours that there are more deaths linked to this
smog than the influenza outbreak of 1918.
#GreatSmog
Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London! #GreatSmog
Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London!
Apparently oil could provide a cleaner
alternative to coal in the future. Let's hope this
is true! #GreatSmog
Rumours that there are more deaths linked to this
smog than the influenza outbreak of 1918.
#GreatSmog
Rumours that there are more deaths linked to
this smog than the influenza outbreak of 1918.
#GreatSmog
Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London!
422 TWEETS
Apparently oil could provide a cleaner
alternative to coal in the future. Let's hope this
is true! #GreatSmog
Rumours that there are more deaths linked to
this smog than the influenza outbreak of 1918.
#GreatSmog
422 TWEETS
1,5 MILLION PEOPLE
Apparently oil could provide a cleaner
alternative to coal in the future. Let's hope this
is true! #GreatSmog
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
Well, we knocked the bastard off! #Everest53
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
Well, we knocked the bastard off! #Everest53
1,121 TWEETS
1,121 TWEETS
1,7 MILLION PEOPLE
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
Well, we knocked the bastard off! #Everest53
Changing the way the world views history.
VISION
STUDENTS ARE USING TEXTBOOKS WHICH ARE 7-10 YEARS OLD
MARKET FOR UK TEXTBOOKS
UK Students pay GBP 40+/YEAR for Textbooks
encyclopedia britannica WENT OUT OF PRINT
PEARSON – THROUGH
THEIR SUB-DIVISION
EDEXCEL DOMINATE
THE MARKET
students using
books that are
7-10 years old
KEY STAGE I-V NEW HISTORY
CURRICULUM (sept
2014)
major initiatives underway to get
FIBER and other high-speed
BROADBAND into schools
MARKET FOR TABLETS IN UK SCHOOLS
TEACHERS EXPECT APPS TO REPLACE HISTORY TEXTBOOKS
TEACHERS EXPECT APPS TO REPLACE HISTORY TEXTBOOKS
MARKET FOR TABLETS IN UK SCHOOLS
TABLETS AMONG ALL EDUCATIONAL COMPUTER SERVICES WILL RISE TO
55% IN 2020
55% IN 2020
TEACHERS EXPECT APPS TO REPLACE
HISTORY TEXTBOOKS TABLETS AMONG ALL EDUCATIONAL COMPUTER SERVICES WILL RISE TO
MARKET FOR TABLETS IN UK SCHOOLS
Tablet Adoption in UK CLASSROOMS: 2013 – 260,000 2014 – 600,000 2015 – 1,800,000
SMART US MARKET
ALLOWS TEACHERS TO CUSTOMIZE
STUDENT LEARNING
TO CUSTOMIZE 29%
of
US ADULTS OWN A TABLET OR E-READER
A 4GB TABLET can be filled with
3500 E-BOOKS
INSTANT UPDATES FOR NEW INFORMATION
STUDENTS STUDYING with an IPAD version
of a TEXTBOOK score
20% HIGHER on standardized tests
K-12 publishing is a
85% OF THIS MARKET
USD 8 BN business
US STUDENTS PAY USD 120/YEAR FOR HISTORY TEXTBOOKS McGraw-Hill, Pearson, and
Houghton Mifflin own
MARKET FOR US TEXTBOOKS
MOBILE LEARNING
MISSION
brings history, social media, and digital publishing together.
MISSION
brings history, social media, and digital publishing together.
accurate historical timelines with first hand accounts, photographs and videos.
MISSION
content formatted for social media and tailored for education market.
accurate historical timelines with first hand accounts, photographs and videos.
brings history, social media, and digital publishing together.
SUBSCRIPTION-BASED PLATFORM FOR
EDUCATION
INTERACTIVE SOCIAL TIMELINES OF MAJOR HISTORICAL EVENTS
HSTRY.ORG
Benefits for a classroom
VISUAL THINKING & LEARNING
INTERACTIVITY
+
INDEPENDENT LEARNING
PRODUCTIVITY AND
COLLABORATION
creativity
INFORMATION GATHERING &
UNDERSTANDING
THE CLOUD
SCHOOL PILOT KINGSTON GRAMMAR SCHOOL
LONDON, UK – JUNE 2013
40 STUDENTS (aged between 13-16)
#GreatSmog Timeline
2hr. classes
Julian Davies, Head of History
“The timeline was a success and my students enjoyed
it.”
88% OF KIDS PREFERED USING
HSTRY THAN THEIR STANDARD TEXTBOOK
Students rated the timeline
8/10
98% OF STUDENTS FOUND
THE TIMELINE HELPFUL
PRICING MODEL
SCHOOLS
1-25 users 750€ /yr 30€ per student
26-50 users 1350€ /yr 27€ per student
51-100 users 2500€ /yr 25€ per student
101-500 users 11000€ /yr 22€ per student
501-1000 users 20000€ /yr 20€ per student
1001-2000 users 35000€ /yr 17,50€ per student
Note – a 15% commission will be taken by the Sales Manager
CONTENT STRATEGY
EDITORS
HSTRYTHONS
UNIVERSITY & ACADEMICS HISTORY BUFFS
PRODUCT ROADMAP
YEAR 3 US MARKET ENTRY App and e-book sales
YEAR 2 FIRST EDUCATION SALES - UK CLOSE SERIES A ROUND
YEAR 1 CONDUCT MORE PILOTS BUILD UP CONTENT MARKETING & BRANDING SEED FUNDING ROUND
FOUNDERS THOMAS KETCHELL BA in History
Masters in Business and Development
Enviro project management in Kenya
Enviro social media in China
FOUNDERS THOMAS KETCHELL History Graduate
Masters in Business & Development
STEVEN CHIU Co-founder of largest China job website
CEO of on- and offline education co.
Biz Dev and Internet for The Economist
Founder of digital media agency
THOMAS KETCHELL History Graduate
Masters in Business & Development
STEVEN CHIU Co-Founder of Zhaopin.com
CEO of education companies
YORAN BRONDSEMA BSc and Masters in Computer Science
8 years full-stack web developer
Freelance and digital agency experience
FOUNDERS
COLLABORATIONS
PIC PIC APP Exclusive iOS app which combines photo-sharing with
augmented reality. Send your cute bird all over the world!
www.picpicapp.com
CLIMATE ACTION One of the largest environmental pages and community
on Facebook mainly based in South-East Asia.
www.facebook.com/climateaction
HEADCOUNT
SALES TEAM TO
SIGN ON EDUCATIONAL INSTITUTIONS
EDITORS OVERSEE
QUALITY OF CONTENT
SMALL TECHNOLOGY TEAM TO HELP CTO
DEVELOP/OPTIMIZE PRODUCT
founders handle overall editorial,
marketing, sales, partnerships
HSTRYTHONS HISTORY STUDENTS AND
FANS ADD EDITORIAL CONTENT
COMMUNITY MANAGER
TO HELP WITH BRANDING
THANK YOU @HstryOrg @TomKetch www.hstry.org
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