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HP’s Tweeting Competition
Shel IsraelWriter. Speaker. Nice Guy
What I do
•Social Media Story teller
•400 people, 38 countries
•Naked Conversations—marketing excess
•Twitterville—marketing efficiency
Dell’s Two Avenues
SWSX 07: Useless & Clueless
•Flat Panels in Hallways
•2 Dell guys on 2 floors
•Same conclusion. Different approaches
Avenue A: @DellOutlet
1st T’ville Store
Coupons
800K followers
$3 million
Avenue B @LionelatDell
Came to talk
Learned to listen
Realtime feedback
Neighborhoods @RichardatDell
•Name@Dell
•Talk your job
•Engagement
•150+ Tweeters Photo by Tim Llewellyn
On IBM’s Edge @AdamClyde
1000+ Tweeters
No sales or support
Talk w/ each other
Ideal for mobile w’force
Reporters, not luminaries
B2B in Twitterville•1000s of examples•Closer to your ecosystem•Extremely efficient•Powerful listening tool•As diverse in app as telephone
Shel IsraelWriter. Speaker. Nice Guy shelisrael1@gmail.com
globalneighbourhoods.net
Twitter: @shelisrael
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