How to Optimize Your Social Content_amcsus

How to position your social content!

Friday, April 20, 12

Madeline(Senkosky,(Community(Manager

Madeline@edsocialmedia.com

603;502;2336

www.edSocialMedia.com

@madelinesen(//(@edsocialmedia

www.edsocialmedia.com

Friday, April 20, 12• Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly

determines the effectiveness of the entire piece• Another test revealed that a good headline performed 259% better than the worst headline.

Why is a headline important?

Tests have shown that you can increase your conversion rate on a website or a link by 73% by

the use of a compelling headline.http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/

• Another test revealed that a good headline performed 259% better than the worst headline.

8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the

copy. This is the secret to the power of the headline, and why it so highly determines the

effectiveness of the entire piecehttp://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/

• Another test revealed that a good headline performed 259% better than the worst headline.

Another test revealed that a good headline performed 259% better than the worst headline.

http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/

1. Give your readers a secret weapon

How to instantly receive desires, wants and “needs”

(i.e. health, fitness, looks, money, lifestyle, relationships)

Sculpt your body in just minutes a day!

2. Predict the future; examine the past

Analyze current trends and estimate what will happen next

ORre-evaluate popularities from the past

Analyze current trends and estimate what will happen next

ORre-evaluate popularities from the past

(i.e. Trends, fads, innovations, game-changers)

How to change the world

alliteration refers to the repetition of a particular sound in the first syllables of a series of words and/or phrases.

3. Write in riddles, rhymes and rhythms

Alliterate, illustrate and repeat

Shops: "Coffee Corner", "Sushi Station", "Best Buy", "Circuit City", "Caribou Coffee".

Expressions: "busy as a bee", "dead as a doornail", "good as gold", "right as rain", etc…

(from wikipedia)

Snoring snoozers...Friday, April 20, 12

4. Organize in Numbers

4. Organize in NumbersGive your readers a tangible marker

(i.e. 5 ways to rekindle relationships with classmates, 10 ways school has changed, 50+ donors who have given

this year)

5 Reasons….Friday, April 20, 12

5 Ways….Friday, April 20, 12

5. Begin with “How-to”

5. Begin with “How-to”Research shows that titles beginning with “How

to” resonate stronger with people

5. Begin with “How-to”Research shows that titles beginning with “How

to” resonate stronger with people

(i.e. “How to,” “How you,” or “How I”)

How to estimate...Friday, April 20, 12

1. Make sure you promise to deliver what you deliver2. Pique interest, but make sure it leads into the story3. Clever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.4. Deliver the same tone as in the story

Always remember the 4 effective Cs

1. Be correct2. Be clear and concise

Be cryptic if you can have a subhead (tease)3. Be clever4. Be compatible

Have you reserved your channel?http://www.youtube.com/user/MySchool

48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded

every day

Over 3 billion videos are viewed a day

800M unique users visit YouTube each month

The second biggest search engine in the world

Prime opportunity for schools to be seen!(the competition’s pretty light...)

Pro Tip: Take 5

minutes to optimize

your video’s

Pro Tip: Take 5

minutes to optimize

your video’s

Pro Tip: Take 5

minutes to optimize

your video’s

Pro Tip: Take 5

minutes to optimize

your video’s

Pro Tip: Take 5

minutes to optimize

your video’s

Pro Tip: Take 5

minutes to optimize

your video’s

Pro Tip: Take 5

minutes to optimize

your video’s

Pro Tip: Take 5

minutes to optimize

your video’s

Pro Tip: Take 5

minutes to optimize

your video’s

Pro Tip: Take 5

minutes to optimize

your video’s

Pro Tip: Take 5

minutes to optimize

your video’s

Pro Tip: Take 5

minutes to optimize

your video’s

Pro Tip: Take 5

minutes to optimize

your video’s

https://ads.youtube.com/keyword_tool

Pro Tip: Don’t forget to link back to your site!

Pro Tip: Linking

from your site helps as

Pro Tip: Linking

from your site helps as

Pro Tip: Annotations

Schools on YoutubeThe Webb School (TN) Ridley College The Webb Schools (CA)

Mine your database for (alums, parents, etc.) for followers

Engage your followers

Use #hashtags to brand your tweets and join conversations

Consider embedding your tweets through your site

An active twitter account sends signals to search engines

Avoid auto tweet your Facebook updates & vice versa

Take the time to author unique status updates on each platform —> They have different audiences...

PROFILE

Include a conversational description about your school

PROFILE

Change your profile photo to something recognizable (at the very least, remove the egg!)

PROFILE

Include your school’s official #hashtags in the description

PROFILE

Link back to the page on your site that you want people to see!! It doesn’t have to just be the home page

PROFILE

Link back to the page on your site that you want people to see!! It doesn’t have to just be the home page

If you tweet infrequently, tell people!

PROFILE

Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/

Search Landscape

A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.

Only if

you’re

logged into

google

products.

Only if

you’re

logged into

google

products.

Circles badge: https://developers.google.com/+/plugins/badge/config

+1 badge: http://www.google.com/webmasters/+1/button/

So why do I Care?

http://www.seomoz.org/blog/why-every-marketer-now-needs-a-google-strategy

Anchor text

Concord Academy Stoneleigh-Burnham School

Eaglebrook School The Loomis Chaffee School

Schools on Google+

Madeline(Senkosky,(Community(Manager

Madeline@edsocialmedia.com

603;502;2336

www.edSocialMedia.com

@madelinesen(//(@edsocialmedia

www.edsocialmedia.com

How to Optimize Your Social Content_amcsus

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