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How to position your social content!
Friday, April 20, 12
Madeline(Senkosky,(Community(Manager
603;502;2336
www.edSocialMedia.com
@madelinesen(//(@edsocialmedia
www.edsocialmedia.com
Friday, April 20, 12
Friday, April 20, 12• Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly
determines the effectiveness of the entire piece• Another test revealed that a good headline performed 259% better than the worst headline.
Why is a headline important?
Friday, April 20, 12• Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly
determines the effectiveness of the entire piece• Another test revealed that a good headline performed 259% better than the worst headline.
Why is a headline important?
Tests have shown that you can increase your conversion rate on a website or a link by 73% by
the use of a compelling headline.http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/
Friday, April 20, 12• Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly
determines the effectiveness of the entire piece• Another test revealed that a good headline performed 259% better than the worst headline.
Why is a headline important?
Friday, April 20, 12
• Another test revealed that a good headline performed 259% better than the worst headline.
Why is a headline important?
8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the
copy. This is the secret to the power of the headline, and why it so highly determines the
effectiveness of the entire piecehttp://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/
Friday, April 20, 12
• Another test revealed that a good headline performed 259% better than the worst headline.
Why is a headline important?
Friday, April 20, 12
Why is a headline important?
Another test revealed that a good headline performed 259% better than the worst headline.
http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/
Friday, April 20, 12
Friday, April 20, 12
1. Give your readers a secret weapon
Friday, April 20, 12
1. Give your readers a secret weapon
How to instantly receive desires, wants and “needs”
Friday, April 20, 12
1. Give your readers a secret weapon
How to instantly receive desires, wants and “needs”
(i.e. health, fitness, looks, money, lifestyle, relationships)
Friday, April 20, 12
Sculpt your body in just minutes a day!
Friday, April 20, 12
Friday, April 20, 12
2. Predict the future; examine the past
Friday, April 20, 12
2. Predict the future; examine the past
Analyze current trends and estimate what will happen next
ORre-evaluate popularities from the past
Friday, April 20, 12
2. Predict the future; examine the past
Analyze current trends and estimate what will happen next
ORre-evaluate popularities from the past
(i.e. Trends, fads, innovations, game-changers)
Friday, April 20, 12
How to change the world
Friday, April 20, 12
Friday, April 20, 12
alliteration refers to the repetition of a particular sound in the first syllables of a series of words and/or phrases.
3. Write in riddles, rhymes and rhythms
Friday, April 20, 12
alliteration refers to the repetition of a particular sound in the first syllables of a series of words and/or phrases.
3. Write in riddles, rhymes and rhythms
Alliterate, illustrate and repeat
Friday, April 20, 12
alliteration refers to the repetition of a particular sound in the first syllables of a series of words and/or phrases.
3. Write in riddles, rhymes and rhythms
Alliterate, illustrate and repeat
Shops: "Coffee Corner", "Sushi Station", "Best Buy", "Circuit City", "Caribou Coffee".
Expressions: "busy as a bee", "dead as a doornail", "good as gold", "right as rain", etc…
(from wikipedia)
Friday, April 20, 12
alliteration refers to the repetition of a particular sound in the first syllables of a series of words and/or phrases.
Snoring snoozers...Friday, April 20, 12
Friday, April 20, 12
4. Organize in Numbers
Friday, April 20, 12
4. Organize in NumbersGive your readers a tangible marker
Friday, April 20, 12
4. Organize in NumbersGive your readers a tangible marker
(i.e. 5 ways to rekindle relationships with classmates, 10 ways school has changed, 50+ donors who have given
this year)
Friday, April 20, 12
5 Reasons….Friday, April 20, 12
5 Ways….Friday, April 20, 12
Friday, April 20, 12
5. Begin with “How-to”
Friday, April 20, 12
5. Begin with “How-to”Research shows that titles beginning with “How
to” resonate stronger with people
Friday, April 20, 12
5. Begin with “How-to”Research shows that titles beginning with “How
to” resonate stronger with people
(i.e. “How to,” “How you,” or “How I”)
Friday, April 20, 12
How to estimate...Friday, April 20, 12
Friday, April 20, 12
1. Make sure you promise to deliver what you deliver2. Pique interest, but make sure it leads into the story3. Clever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.4. Deliver the same tone as in the story
Always remember the 4 effective Cs
Friday, April 20, 12
1. Make sure you promise to deliver what you deliver2. Pique interest, but make sure it leads into the story3. Clever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.4. Deliver the same tone as in the story
Always remember the 4 effective Cs
1. Be correct2. Be clear and concise
Be cryptic if you can have a subhead (tease)3. Be clever4. Be compatible
Friday, April 20, 12
1. Make sure you promise to deliver what you deliver2. Pique interest, but make sure it leads into the story3. Clever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.4. Deliver the same tone as in the story
Friday, April 20, 12
Have you reserved your channel?http://www.youtube.com/user/MySchool
Friday, April 20, 12
Friday, April 20, 12
48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded
every day
Friday, April 20, 12
Over 3 billion videos are viewed a day
Friday, April 20, 12
800M unique users visit YouTube each month
Friday, April 20, 12
The second biggest search engine in the world
Friday, April 20, 12
Prime opportunity for schools to be seen!(the competition’s pretty light...)
Friday, April 20, 12
Pro Tip: Take 5
minutes to optimize
your video’s
Friday, April 20, 12
Pro Tip: Take 5
minutes to optimize
your video’s
Friday, April 20, 12
Pro Tip: Take 5
minutes to optimize
your video’s
Friday, April 20, 12
Pro Tip: Take 5
minutes to optimize
your video’s
Friday, April 20, 12
Pro Tip: Take 5
minutes to optimize
your video’s
Friday, April 20, 12
Pro Tip: Take 5
minutes to optimize
your video’s
Friday, April 20, 12
Pro Tip: Take 5
minutes to optimize
your video’s
Friday, April 20, 12
Pro Tip: Take 5
minutes to optimize
your video’s
Friday, April 20, 12
Pro Tip: Take 5
minutes to optimize
your video’s
Friday, April 20, 12
Pro Tip: Take 5
minutes to optimize
your video’s
Friday, April 20, 12
Pro Tip: Take 5
minutes to optimize
your video’s
Friday, April 20, 12
Pro Tip: Take 5
minutes to optimize
your video’s
Friday, April 20, 12
Pro Tip: Take 5
minutes to optimize
your video’s
Friday, April 20, 12
https://ads.youtube.com/keyword_tool
Friday, April 20, 12
Pro Tip: Don’t forget to link back to your site!
Friday, April 20, 12
Pro Tip: Don’t forget to link back to your site!
Friday, April 20, 12
Pro Tip: Linking
from your site helps as
well!
Friday, April 20, 12
Pro Tip: Linking
from your site helps as
well!
Friday, April 20, 12
Friday, April 20, 12
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Friday, April 20, 12
Pro Tip: Annotations
rock!
Friday, April 20, 12
Schools on YoutubeThe Webb School (TN) Ridley College The Webb Schools (CA)
Friday, April 20, 12
Friday, April 20, 12
Friday, April 20, 12
Mine your database for (alums, parents, etc.) for followers
Friday, April 20, 12
Mine your database for (alums, parents, etc.) for followers
Engage your followers
Friday, April 20, 12
Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Friday, April 20, 12
Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider embedding your tweets through your site
Friday, April 20, 12
Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider embedding your tweets through your site
An active twitter account sends signals to search engines
Friday, April 20, 12
Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider embedding your tweets through your site
An active twitter account sends signals to search engines
Avoid auto tweet your Facebook updates & vice versa
Friday, April 20, 12
Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider embedding your tweets through your site
An active twitter account sends signals to search engines
Avoid auto tweet your Facebook updates & vice versa
Take the time to author unique status updates on each platform —> They have different audiences...
Friday, April 20, 12
PROFILE
Friday, April 20, 12
Include a conversational description about your school
PROFILE
Friday, April 20, 12
Include a conversational description about your school
Change your profile photo to something recognizable (at the very least, remove the egg!)
PROFILE
Friday, April 20, 12
Include a conversational description about your school
Change your profile photo to something recognizable (at the very least, remove the egg!)
Include your school’s official #hashtags in the description
PROFILE
Friday, April 20, 12
Include a conversational description about your school
Change your profile photo to something recognizable (at the very least, remove the egg!)
Include your school’s official #hashtags in the description
Link back to the page on your site that you want people to see!! It doesn’t have to just be the home page
PROFILE
Friday, April 20, 12
Include a conversational description about your school
Change your profile photo to something recognizable (at the very least, remove the egg!)
Include your school’s official #hashtags in the description
Link back to the page on your site that you want people to see!! It doesn’t have to just be the home page
If you tweet infrequently, tell people!
PROFILE
Friday, April 20, 12
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Search Landscape
Friday, April 20, 12
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Only if
you’re
logged into
products.
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Only if
you’re
logged into
products.
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
Friday, April 20, 12
Friday, April 20, 12
Circles badge: https://developers.google.com/+/plugins/badge/config
Friday, April 20, 12
Friday, April 20, 12
Friday, April 20, 12
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Friday, April 20, 12
+1 badge: http://www.google.com/webmasters/+1/button/
Friday, April 20, 12
So why do I Care?
Friday, April 20, 12
Friday, April 20, 12
http://www.seomoz.org/blog/why-every-marketer-now-needs-a-google-strategy
Friday, April 20, 12
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Anchor text
Anchor text
Anchor text
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Concord Academy Stoneleigh-Burnham School
Eaglebrook School The Loomis Chaffee School
Schools on Google+
Friday, April 20, 12
Madeline(Senkosky,(Community(Manager
603;502;2336
www.edSocialMedia.com
@madelinesen(//(@edsocialmedia
www.edsocialmedia.com
Friday, April 20, 12