How to Crowdfund for Social Impact

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HOW TO CROWDFUND HOW TO CROWDFUND FOR SOCIAL IMPACTFOR SOCIAL IMPACT

We’ll begin shortly…

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WHO’S PRESENTING?

Alex BudakCo-FounderStartSomeGood@abudak@StartSomeGood

Jill CarlsonProgram ManagerYouthActionNet@carlsonjill@YouthActionNet

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DETAILS

•Jill will lead Q&A at the end of the webinar.

•Tag your tweets with #startsomegood

• We are recording this presentation.

• We will send a follow up email to all

registrants with the recording and slides.

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DOWNLOAD CASE STUDIES

http://ar.gy/SSGbook

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http://ar.gy/about

FELLOWSHIP APPLICATIONS OPEN FEB 1st

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YANTI TURANG’S STORY

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JENNIFER WINDRUM’S STORY

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It’s all aboutHOW HOW you

frame it.

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STILL CONFUSED?

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WHY DO WE PART WITH OUR MONEY?

• An expectation of future financial return (investing)

• A good or service we want (shopping)

• A future we hope to see (philanthropy)

• A friend or community we want to support (relationships)

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• An expectation of future financial return (investing)

• A good or service we want (shopping)

• A future we hope to see (philanthropy)

• A friend or community we want to support (relationships)

WHY DO WE PART WITH OUR MONEY?

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Empower anyone, anywhere with a great idea to create new futures for their communities.

THEORY OF CHANGE

• PEOPLE ARE CENTRAL TO WINNING THE CAMPAIGN

• MOBILIZE THE COMMUNITY AS A MOVEMENT…

AND MAKE YOUR CAMPAIGN AN AMPLIFIER

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• One where people are central to winning the campaign

• Mobilise the community as a movement and your campaign as an amplifier.

Empower anyone, anywhere with a great idea to create new futures for their communities.

COMMUNITIES

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Empower anyone, anywhere with a great idea to create new futures for their communities.

DEVELOPING A MARKETING PLAN

• HAVE A PLAN

• LINE UP YOUR INITIAL DONORS – EARLY MOMENTUM IS CRITICAL

• USE DIFFERENT CHANNELS

• TAILOR YOUR MESSAGES PER AUDIENCE

• THE MORE PERSONAL, THE BETTER

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Empower anyone, anywhere with a great idea to create new futures for their communities.

TYPES OF REWARDS

• PERSONALIZED ACKNOWLEDGMENT

• SWAG

• SOUVENIRS/CRAFTS

• OBJECTS CREATED BY THE FUNDED PROJECT

• UNIQUE EXPERIENCES OR ITEMS

• ACCESS TO THE TEAM/SKILLS/SERVICES

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AUTHENTICBRIEFCOMPELLING

CREATING A VIDEO

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1. PLAN AHEAD2. START FAST3. FINISH STRONG

3 MUSTS FOR CROWDFUNDING

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Q&A

PLEASE SEND US QUESTIONS ON TWITTER USING #STARTSOMEGOOD

OR

SEND THEM IN THE CHAT WINDOW (RIGHT HAND SIDE)