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GSR Crowdfunding - “Social Media Marketing on Steroids”

GSR Crowdfund Marketing Presentation

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GSR unlocks the latest in social media innovation -- crowdfunding, which combines the age old practice of networking with the virtual online community. Combined with our vast network, we seek ways to promote other organizations' green products and raise funds for our projects to garner a win-win situation.

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Page 1: GSR Crowdfund Marketing Presentation

GSR Crowdfunding -“Social Media Marketing on Steroids”

Page 2: GSR Crowdfund Marketing Presentation

The GSR Team would like to invite you to participate in a strategic partnership in our crowdfunding social media marketing or, as we call it “social media marketing on steroids”

The Invitation

Page 3: GSR Crowdfund Marketing Presentation

Crowdfunding social media marketing monetizes social media networks

Unlike traditional marketing, it is highly interactive

This is beneficial for companies new to social media marketing as well as for companies with an established online presence

What is Social Media on Steroids?

Page 4: GSR Crowdfund Marketing Presentation

GSR’s crowdfunding social media marketing campaigns reflect a cutting edge synergy of crowdfunding and social media marketing it directly monetizes social media influence great promotional tool for products and services improves your company’s public image while

increasing sales

Integrating crowd funding and social media marketing

Page 5: GSR Crowdfund Marketing Presentation

1. Virtually Free – no upfront costs

2. Easy (don’t worry about content management or developing sophisticated campaigns – let GSR be your partner for this!

3. Builds sales – earns you new business prospects through offering special deals as rewards to contributors

4. Control – control the messaging of your brand and products communicated with potential consumers

Built in benefits

Page 6: GSR Crowdfund Marketing Presentation

GSR will be running a series of crowdfunding campaigns on a number of crowdfunding sites, such as KickStarter or Indiegogo

Crowdfunding works on the

principal of getting large numbers of people to contribute relatively small amounts of money to worthy causes

The campaigns will support GSR’s green economy initiatives. For more information about GSR, visit our website and blog

How it Works

Page 7: GSR Crowdfund Marketing Presentation

Your marketing promotion as Reward To show appreciation for the contributors, the campaign offers

them rewards.

A special deal on your product can be one of the rewards

The rewards must be compelling – worth MORE than the contribution

If the contributor likes the campaign goal AND likes your product AND feels that the deal being offered is compelling …

they’ll go for it and you have a new customer!

For you, it’s a sale. For our contributors, it’s a reward.

Page 8: GSR Crowdfund Marketing Presentation

Reward Levels There are 10 contribution levels

$10, $20, $50, $100, $250, $500, $1000, $5000, $10,000, and over $10,000.

Each contribution level has a different reward.

The rewards at each level should be worth at least double the contribution.

i.e. If someone contributes $100 to the crowdfunding campaign, they will get a $200 rebate on product X, or $200 off the regular price.

Everyone loves getting deals and getting rewards.

Page 9: GSR Crowdfund Marketing Presentation

How many people will visit the campaign page? Our target is 100,000+ people for each campaign.

We will accomplish this by good old fashioned networking and engaging with social media and blogging communities

Even if visitors to the campaign page don’t choose your reward, they still see your product – and your company supporting a green cause.

Campaign Marketing Goal

Page 10: GSR Crowdfund Marketing Presentation

How many campaigns will there be? Many.

We hope to start a one month campaign every two weeks, using various crowdfunding sites. There will always be new people seeing the various campaigns

You have the potential to market your company to millions of prospective customers

How Long will this Last?

Page 11: GSR Crowdfund Marketing Presentation

Q: What are GSR’s criteria for judging your product ?

A. Here is what GSR is looking for in a strategic partner:

You have made some corporate commitment to offering green products to customers. You like to be associated with green products in general and GSR’s “green” campaigns in particular.

You have a product that has strong market potential. You are offering a “deal” that can not be found anywhere else.

FAQs

Page 12: GSR Crowdfund Marketing Presentation

Q. Is this a “good fit” for my product?

A. Good marketing is communication that closes the gap between you and your customers. Our crowdfunding campaigns constitute highly interactive communication networks that brings you together with your customers in the online community

Also, there is nothing to lose. You are not putting any money into the campaign upfront. And supporting “green” causes is something that is generally seen favorably by the general public

FAQs

Page 13: GSR Crowdfund Marketing Presentation

Q. Do I have to take part in all the campaigns?

A. No. We will give you the campaign schedule, and you can opt out before the start of a new campaign. Generally we’d like a two week advance notice prior to launch of a campaign when an organization decides to opt out.

FAQs

Page 14: GSR Crowdfund Marketing Presentation

Q. How do I take part in the campaigns?

A. Let’s talk!

Contact David via email: [email protected]

or by phone: (240) 460 – 0949

FAQs

Page 15: GSR Crowdfund Marketing Presentation

GSR is looking forward to helping you make that jump