How To Be a Social Advocate

Advocacy In the New Media AgeBe a Social Advocate & Influencer

Tips, Best Practices, and Strategy

October 25, 2013

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Who Am I?

7 things you need to know about me:

1. Native New Yorker

2. Yankees Fan

3. Been with AARP for 8 years

4. Salsa dancer

5. Beach lover

6. Recovering art historian

7. I love social media!

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@aarpny @heykiddo skratz@aarp.org www.linkedin.com/staceykratz 212.407.3708

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Who Are You?Know thyself, know thy platform

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Agenda

How to be an effective social advocate and influencer:

1.Facebook

2.Twitter

3.Evaluating Your Success

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@aarpny @heykiddo skratz@aarp.org www.linkedin.com/staceykratz 212.407.3708

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So You Think You’re Not Social Media Savvy?

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Make it relevant

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690 shares3,384 likes282 comments110,464 reached

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Make it personal

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K-I-S-S

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Keep It Short and Simple for more likes and shares

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Would you share it?

10Over 10,000 shares

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Who to follow

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• Legislators• National and local media• Reporters• Celebrities• Nonprofit Organizations• Members/Volunteers/Supporters• Sports teams• Local businesses

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What to tweet?

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Here are 6 tips on tweeting and getting more followers:

1) Tweet often. The more you tweet, the more followers you will have – especially if some of those tweets are interacting with other folks.  2) Be interesting. into your personal interests and mix up what you're tweeting about.  3) Create lists . If you create a list of people who are interesting to you (for example, folks tweeting about the mayoral race), many of them will follow you back. 4) Respond to every @ reply you get. 5) Participate in #FF (follow Friday) #TBT (Throw Back Thursdays), etc. - recommend good folks to your network, and follow folks that your friends have recommended. 6) Credit other people in your tweets – if you recommend an article by the author, then use their twitter handle when you post about the article.

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Empower Your Staff

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Find Your Influencers

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Customer Service

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The Art of the Retweet

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Engage

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You Got This!

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Twitter’s so easy

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Even a bird and a beagle can do it…

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Evaluate Your Success

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Bragging Rights

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How You Doing?

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Celebrate YOU!!!

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#GSD

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Stay in touch…

Stacey Kratz

212.407.3708

646.301.8197

skratz@aarp.org

stacey.kratz@gmail.com

@heykiddo

@aarpny

www.facebook.com/stacey.kratz

www.linkedin.com/staceykratz

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