How Social Media Has Redefined Business Intelligence

How Social media has redefined business intelligence

#socializedyvr

Business Intelligence

• The top sources for real-time business intelligence on the web

• Free or nearly free social media and web monitoring tools you can use

• The 5 steps of gaining consent to market to your stakeholders and customers online

Web 2.0 vs.

Web 3.0

Marketing is a conversation.- @brandcowboy

Tweets tell the future

• Computer scientists studied 3 million tweets• 25 movies (including Avatar) • Tweet frequency could be used to accurately

predict the box office takings• Content of the messages predict ongoing success. • "Our predictions were incredibly close," Bernardo

Huberman, head of the social computing lab at HP

Blog.suggestionbox.com

Real-Time Feedback

Consent

• Discovery• Consumption• Interaction• Connection• Consent === Sales Cycle

Listeninghttp://Search.twitter.com

http://Google.com/alerts

http://Blogsearch.google.com

http://facebook.com/search

http://www.linkedin.com/signal/

Sysomos – Media Analyst

Sysomos Heartbeat

How to win

• Realize that marketing/business is a conversation

• Monitor and respond in real-time• Get self-organized or use a tool like Sysomos• Socialize your entire business and get ready

for Web 3.0 and Customer 3.0

Next Steps?

• Next Month: “How to get your organization social media ready.”• Socialized.me• Simply.ca• @ShaneGibson• @AnthonyCaridi• @Gusf