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How Game Design Thinking becomes Engagement Design
Lindsay Grace
Lindsay D. GraceAssociate Professor Director, Game Lab and StudioAmerican UniversitySchool of CommunicationFilm and Media Art
Grace@American.eduhttp://www.ProfessorGrace.com
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Director, American University Game Lab and Studio
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Our focus:
Applying Game design in non-game contexts
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Engagement through play
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$650K+ USD in game contracts and funding since 2014
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$350,000 USD
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2015
We champion engagement design
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Engagement design as informed by
Game Design
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Figuring out how to keep people engaged
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Our 3 Essentials to engagement1. Experience2. Agency3. Play
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“Content may be king,
experience is the kingdom”
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Game designers are experience designers
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We help our players do
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Engagement is dynamic
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Contemporary audiences want dynamic systems
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Contemporary audiences want dynamic systems[AGENCY]
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News is always a dynamic system,
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News is always a dynamic system, we don’t always report it that way
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19th most visited page on NYT.com
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Games help make other people’s stories,
our stories
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Games are about doing
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Readers, read the story
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Readers, read the story
Audiences, watch the story
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Readers, read the story
Audiences, watch the story
Players, do the story
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“what do I do in the game”
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Role Play the DC Metro “Adventure”
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Sometimes, “doing” the story is more experiential and persuasive. .
.
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Delivery Drone
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• Designed to emphasize:
The collision of privacy and Convenience created by delivery drones
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“create a thirst” for more news
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Improving our understand of news
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Human computation game:Collects data about people’s perception
to inform editing teams
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What are readers misunderstanding?Can we collect data quickly and usefully to inform news organizations?Can we help readers to be better readers
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Thank You
Lindsay Grace
Lindsay D. GraceAssociate Professor Director, Game Lab and StudioAmerican UniversitySchool of CommunicationFilm and Media Art
Grace@American.eduhttp://www.ProfessorGrace.com
Twitter:@mindtoggle
@mindtoggle
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