How Are Brands Using Facebook Right Now?

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HOW ARE BRANDS USING FACEBOOK RIGHT NOW?BY MICHAEL LAZEROW (TWITTER: @LAZEROW)

OCTOBER 11, 2011

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AND

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HOW WILL BRANDS BE USING FACEBOOK IN 12 MONTHS?BY MICHAEL LAZEROW (TWITTER: @LAZEROW)

OCTOBER 11, 2011

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850M ACTIVE USERS

Source: Facebook

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Source: Internet World Stats (http://www.internetworldstats.com)

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850

Source: Internet World Stats (http://www.internetworldstats.com)

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50% LOG ON DAILY

Source: Facebook

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4X SUPER BOWL!4X SUPER BOWL!

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60B LIKES AND COMMENTS MONTHLY(GLOBAL)

Source: Facebook

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12B LIKES AND COMMENTS MONTHLY(US, EST.)

Source: Facebook

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4X SUPER BOWL!1B MORE THAN # OF GOOGLE SEARCHES

Source of Google #s: ComScore Aug 11 Search Engine Ranking. FB assumes 20% Likes/Comments from US

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1B PHOTOS ADDED EVERY 4 DAYS

Source: Facebook

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4X SUPER BOWL!

Source: Flickr. http://blog.flickr.net/en/2011/08/04/6000000000/

6 BILLIONTH FLICKR PHOTO!

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4X SUPER BOWL!EVERY 24 DAYS AT

FACEBOOK!

EVERY 24 DAYS ON FACEBOOK!

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53B MINUTES SPENT EACH MONTH

Source: Facebook

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50% OF ALL TIME SPENT WATCHING TV

Source: The Simpsons. Season 20, Episode 21

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31% OF DISPLAY AD IMPRESSIONS IN US

Source: comScore May 2011

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BIGGER THAN THE ENTIRE INTERNET IN 2004, THE YEAR FB LAUNCHED

Source: http://royal.pingdom.com/2011/10/05/facebook-now-as-big-as-the-entire-internet-was-in-2004/

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4X SUPER BOWL!

Source: The View

SO WHAT! WHO CARES?

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PUBLISHERS.RETAILERS.BRANDS.

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PRIORITY SOCIAL MEDIA PLATFORMS FOR BRANDS

Source: Booz & Co., Buddy Media Report. http://bddy.me/oS3WJf

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WORLD IS STARTING TO REORG AROUND PEOPLE

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WHAT ARE SMART MARKETERS DOING?

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POWERING THEIR CONNECTIONS

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POWERING THEIR CONNECTIONS

EM

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POWERING UP THEIR CONNECTIONS

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NOT JUST BUILDING CONNECTIONS

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BUILDING FOR CONNECTIONS

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BUILDING AROUND CONNECTIONS

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PROFITS ARE NOW TIED TO ABILITY TO CONNECT WITH CONSUMERS.

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SIMPLEISBETTER

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GOALS

+ SPUR TRIAL

+ NEW CUSTOMERS

+ FANS/CONNECTIONS

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PRETZEL CRISPS

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RESULTS+ 100K FANS

+ 95% REDEMPTION RATE ON COUPON

+ 131% GROWTH IN SALES IN FIRST 12 MONTHS OF PROMOTION

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“OFFERING SOMETHING WITH

TANGIBLE VALUE ...”

-JASON HARTY, DIRECTOR OF FIELD & INTERACTIVE MARKETING

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RESULTS+ SAMPLE SELL-OUT IN 12 HOURS

+ 228K FACEBOOK FANS

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“WHILE FANS MAY NOT BE ABLE TO PURCHASE ONE OF OUR COCKTAIL DRESSES, MANY WILL BE ABLE TO EXPERIENCE THE WORLD OF OSCAR THROUGH THIS MORE AFFORDABLE FRAGRANCE.”

-MICHELLE DE BOURBON, HEAD OF MARKETING FOR FRAGRANCE

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GOALS

+ PROVIDE VALUE TO SALONS

+ CONNECT WITH CONSUMERS VIA 4K SALONS

+ NEW CUSTOMERS

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PRETZEL CRISPS

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RESULTS+ MORE THAN 4K SALONS ONBOARDED

+ PROJECTED PROJECTED ECPM OF $3.04 + 21M IMPRESSIONS

+ ONE ATLANTA SALON SAW GROSS SALES OF $4,833 VIA FACEBOOK

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“SOCIAL MEDIA HAS TRANSFORMED THE WAY WE LEVERAGE BRAND AWARENESS AND LOYALTY TO DRIVE GROWTH.”

-KELLY SOLOMON, VP INTERACTIVEACTIVE, COSMETICS DIVISION, L'OREAL.

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WHAT WILL SMART MARKETERS DO IN THE NEXT YEAR?

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PRETZEL CRISPSTHE CAR AS A FB APP

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PRETZEL CRISPSIN-CAR CHECK-INS

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PRETZEL CRISPSROADSIDE ASSISTANCE

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PRETZEL CRISPSROADSIDE ASSISTANCE

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PRETZEL CRISPSDRESSING ROOM REIMAGINED

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PRETZEL CRISPS

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PRETZEL CRISPS

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PRETZEL CRISPSTRULY SOCIAL COMMERCE

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PRETZEL CRISPS

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PRETZEL CRISPS

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PRETZEL CRISPS

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THANK YOU!@LAZEROW