Growth hacking - Jera Retrospectiva

Growth Hacking@sauloarruda

Growth

Hacking

–Aaron Ginn http://techcrunch.com/2012/09/02/defining-a-growth-hacker-three-common-characteristics/

“Growth hacking is a marketing technique developed by technology startups which uses

creativity, analytical thinking, and social metrics to sell products and gain exposure”

DadosDados e métricas são fundamentais de um caminho para o crescimento

CriatividadeGrowth Hacking é tanto uma ciência quanto uma arte

CuriosidadeBuscar aprofundar o conhecimento sobre como as coisas funcionam

–Justin Caldbeck http://techcrunch.com/2014/02/01/to-succeed-growth-hacking-has-to-focus-more-on-product-

development-than-marketing/

“To Succeed, Growth Hacking Has To Focus More On Product Development Than Marketing”

Technology