Google Plus: Tools for Solo Pro Success

Solo Pro Tactic TalkInsider secrets to make your business sparkle.

... you don’t have to do it alone.

Solo Pro SuccessYou’re not alone.

Today’s Topic:Google+ for

Solo Pro Success

Power Tools for Solo Pros

What is Google+?✦ Key Tools:

✦ Authorship ✦ Pages✦ Hangouts✦ Communities and Circles✦ Local

1. Claim Authorship With Your Personal Google+ Profile

2. Make a Direct Connection Between Your Business Website and Your Google+ Page

3. Start Using Hashtags

4. Use Bigger, Better Cover Photos

Use Google+ to Build Influence

5. Use Google+ as Your Business Page

6. Host Google+ Hangouts

7. Join and Create Communities

8. Get Local

Use Google+ to Build Influence

Google+ Author

Add Trust and Credibility to your Google Search

Boost your Web Presence and Rankings

Stand out fromother search results

Google Authorship allows you to associate the content you’ve published with your

Google+ profile.

Google Authorship makes your search engine listings more inviting, giving your results heightened professional credibility

and transparency factors.

Listings with author images and information attached will benefit from a perception of credibility and calm any spammy content

concerns.

Stand Out From The Rest

Claim Authorship

1. Register an email from the domain that you contribute to (https://plus.google.com/authorship)

2. Or link your content with your Google+ profile (If you contribute to multiple blogs)

Use Your Personal Google+ ProfileCreate a visual tie between you and the content you publish.

Two ways to claim your Google+ Authorship.

✦ Google+ Authorship Tips

✦ Articles & Content By One Author

✦ Not For Product Description Pages or Property Listings

✦ Not for Multiple Authors (Yet)

✦ For Real People, Not Personas

Google+ Pages

Link Your Website and Google+ Page

With a Google+ Badge

Get your badge at: https://developers.google.com/+/web/badge/

active Follow widget Direct Connect badge

Google+ Enhances Search

When you add the Google+ badge for pages to your site, an active Follow

widget will show up next to your listing in search results.

Google+ HashtagsA hashtag is a word or a phrase (without spaces) preceded by the # symbol.

They help people find and join conversations about a particular topic.

Using hashtags in your posts

Type them somewhere within the text of your post. Examples:

“I've just learned these great #VeganCooking tips.”

“#Mondays are the worst. #SleepDeprived #SoMuchToDo”

Google+ Cover Photo

Google+ Your Business Page

A way to showcase your business✦ Similar to Facebook pages✦ Click on the Pages icon✦ Press red ‘Create New Page’ button✦ Or select your page

Google+ Pages

It’s your Google+Home Base

Select your type of business

Google+ Pages

Enter your business data

Google+ Pages

Google+ PagesCustomize your page

Personal Page

Business Page

•Customize your profile photo

–Should be the same across all your social media profiles

•Change your cover photo

–Minimum size 940 x 180 pixels

Google+ Pages

Google+ Hangouts

Google+ Communities

https://plus.google.com/communities

Google+ Circles

✦ Chat with people in your Circles

✦ Create circles for people who have common interests

✦ Facebook friends✦ Clients✦ College friends✦ Work colleagues✦ Subscribers

✦ Great visual way to see all your contacts

Google+ Circles

✦ Look for the blank circle icon

✦ Rename circle & drop people in

Google+ Circles

✦ Groups or lists of contacts

✦ Easy to drag & drop names into circles

Google+ Circles

Creating a Perfect Profile

•Write a summary highlighting only the info your contacts will find interesting–It’s all about ‘them’

•Use keywords naturally

•Complete your profile as completely as possible

✦ Add as many people as possible to your networks

✦ Friends, family, contacts from email

✦ Go directly to Google Circles & click the Find People button

Google+ Circles

Search for individuals by name & add to appropriate circle

Google+ Circles

Drag suggested contacts into your circles

Google+ Circles

Making Connections

•Use the ‘Find Classmates’ option from the ‘All Suggestions’ tab

Making Connections

•Leave a personal but relevant comment for everyone you’ve added to your circles, then share it with the circle

•Add experts in your niche or industry to a circle titled ‘Following’

✦ Add the Google+1 Badge button to your website or blog

✦ ‘Like’ other people’s posts by pressing their +1 buttons, too

Google+ Circles

✦ Share content relevant to those in the Circle

✦ Invite members of a Circle to a targeted Hangout

✦ Hold meetings or get togethers virtually in real time

✦ Hold client mastermind meetings and share specific info just with group members

✦ Use with YouTube to make your videos only accessible to people in one or more circles

Google+ CirclesWays to use Circles:

Google+ Local

Google+ Enhanced Search

Google+ Local

✦Upload specific photographs

✦Link to your website or other landing pages

✦Ask for reviews

✦Use keywords in description

✦Think of promotions to inspire reviews

✦Solicit reviews on register receipts or by using flyers

Google+ Local

For local businesses with a physical location

Google+ Local✦ Upload specific photos and data for your “Place” and

products with a link URL to your website

✦ Inspire reviews to vault you to the top of your city’s Google Plus Local listings for your business type

✦ Think up promotions to inspire your customers to leave reviews

Strategies

Would you be interested . . .?

Including✦ Setting up your Google+ profile and pages

✦ Setting up your Google+ authorship account and how to use it each time you blog

✦ Setting yourself up with Google+ Local - even if you’re mostly online and how to maximize it

✦ How to use Google+ Circles to grow your reach

✦ Digging into Google+ Hangouts to market your business, provide services, and more . . .

✦ What would YOU add?

Insider secrets to make your business sparkle.

Solo Pro Tactic Talk... you don’t have to do it alone.

Solo Pro SuccessYou’re not alone.

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