Google Panda & Penguin Updates

Google Panda & Google Penguin UpdatesBy Pratik Dholakiya

Lead SEO & VP of Marketing @ E2M Solutions

@DholakiyaPratik

Who Am I?

@DholakiyaPratik

• An SEO Consultant

• Lead SEO & VP of Marketing @ E2M Solutions

• Interviewer at TalkWithLeaders.com

• SEOmoz Author

• Regular Contributor at Search Engine Journal

• A Serial Guest Blogger

@DholakiyaPratik

What I Will Be Covering Today?

@DholakiyaPratik

Google Panda

@DholakiyaPratik

• Why Google launched Panda update

• What is it exactly

• What it includes

• Misconceptions

What to look for if there’s a Panda penalty?

@DholakiyaPratik

• Your website content

• The content that links to your website

• Google Analytics & Google Webmaster Tools

Google Penguin

@DholakiyaPratik

• Why Google launched Penguin update

• What is it exactly

• What it includes

• Misconceptions

What to look for if there’s a Penguin penalty?

@DholakiyaPratik

• Anchor texts (No ratio recommended)

• The links that points back to your website

• Relevancy of backlinks

• On-page Optimization

• Google Analytics & Google Webmaster Tools

Additional Updates

@DholakiyaPratik

• Exact Match Domain Update

• Continuous Crawl Based Links Devaluation

@DholakiyaPratik

Questions?

@DholakiyaPratik

We are hiring

@DholakiyaPratik

A Big Thanks to Everyone For Listening Me

@DholakiyaPratik

Special thanks to Jaydip for inviting me

@DholakiyaPratik

Twitter - @DholakiyaPratik

Facebook – Facebook.com/pratik.dholakiya

Linkedin - Linkedin.com/in/pratikdholakiya

Blog - PratikDolakiya.com

Website - E2MSolutions.com

Regular Contributor @ Search Engine Journal

Keep in touch!