View
1.407
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Within the span of 2 years, Google introduced two of their biggest algorithm updates (Panda & Penguin) to make search better. In this presentation I've put together the points that I discussed at a recent event locally.
Citation preview
Google Panda & Google Penguin UpdatesBy Pratik Dholakiya
Lead SEO & VP of Marketing @ E2M Solutions
@DholakiyaPratik
Who Am I?
@DholakiyaPratik
• An SEO Consultant
• Lead SEO & VP of Marketing @ E2M Solutions
• Interviewer at TalkWithLeaders.com
• SEOmoz Author
• Regular Contributor at Search Engine Journal
• A Serial Guest Blogger
@DholakiyaPratik
What I Will Be Covering Today?
@DholakiyaPratik
Google Panda
@DholakiyaPratik
• Why Google launched Panda update
• What is it exactly
• What it includes
• Misconceptions
What to look for if there’s a Panda penalty?
@DholakiyaPratik
• Your website content
• The content that links to your website
• Google Analytics & Google Webmaster Tools
Google Penguin
@DholakiyaPratik
• Why Google launched Penguin update
• What is it exactly
• What it includes
• Misconceptions
What to look for if there’s a Penguin penalty?
@DholakiyaPratik
• Anchor texts (No ratio recommended)
• The links that points back to your website
• Relevancy of backlinks
• On-page Optimization
• Google Analytics & Google Webmaster Tools
Additional Updates
@DholakiyaPratik
• Exact Match Domain Update
• Continuous Crawl Based Links Devaluation
@DholakiyaPratik
Questions?
@DholakiyaPratik
We are hiring
@DholakiyaPratik
A Big Thanks to Everyone For Listening Me
@DholakiyaPratik
Special thanks to Jaydip for inviting me
@DholakiyaPratik
Twitter - @DholakiyaPratik
Facebook – Facebook.com/pratik.dholakiya
Linkedin - Linkedin.com/in/pratikdholakiya
Blog - PratikDolakiya.com
Website - E2MSolutions.com
Regular Contributor @ Search Engine Journal
Keep in touch!