Google François Gilson

Where to Now? The Digital Reality & The Road Ahead�

François Gilson March 21 2013

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100y

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<innovation>

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Google those words: Peter Diamandis (abundance is our future)

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MEME

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MOVIE

Why is Google launching all these ?

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Who remember WANG?

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Slide on G business model / Adwords

What is Google business success ?

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search is only at the beginning

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This is all about the end user’s preferences

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1. On the spot 2. Images 3. Voice 4. Knowledge 5. Predictive

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1. On the spot

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2. Image

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3. Voice

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Voice search is increasingly popular

>25%

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4. Knowledge

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Multi devices world

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Today’s reality

2 in 3 Retail buyers in Europe Research Online before buying either On- or Offline

Over 90% of Multi-Channel buyers use Search on their path to purchase

Source: Consumer Commerce Barometer 2012. http://europa.eu/rapid/press-release_IP-12-10_en.htm

Over 90% of European Retail sales still occur offline, but reaching 75% in 2015

Getting ready for the 5th screen …

Source: Consumer Commerce Barometer (TNS, IAB & Google) 2012

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social

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The Social Ecosystem?

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nonsense!

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The Social Ecosystem is crowded. Very.

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loads of social interaction

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The Social Spine that underpins & strengthens all of Google

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500M+ Google+ users

240M+ taking social actions across Google

A global community, with growing engagement

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Surface Endorsements at the Right Time & Place

Web Marketing | Deluxe.com www.deluxe.com Small business: Maximize your online presence with Deluxe!

Kari Clark, Christian Oestlien, Chris Vennard and150 other people +1’d this page

sites

display

YouTube

offline mobile

search

g+ page

Google’s Social Spine Sandra Robles, Kari Clark, Daniel

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5. predictive search

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Personal, Social, Local, Mobile

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Personal, Social, Local, Mobile

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What if we put all 5 elements in one device?

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shipped!

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In the morning In the evening for next day

Low priority

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During commute When there is predicted next place

When there is a local search Hotel/Airport when traveling

Normal priority

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Given interest in a team: Day of game During game After game

Low priority

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There’s a whole lot more coming

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project chauffeur

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Because…

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Fact #1

Consumers connect at any time, from anywhere, using a variety of devices

Their behaviors – and their expectations - adapt to the new digital reality…

Smartphones sales blew past desktop sales

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Our Mobile Planet in Belgium (May 2012)

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Fact #2

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27% x €4 billion =

€1+ billion

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Fact #3

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Data (ROI) beat opinion

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THANK YOU