Google and 180Fusion Seminar - Move People in the Moments that Matter

Google Confidential and Proprietary 1Google Confidential and Proprietary 1

Google Confidential and Proprietary 2Google Confidential and Proprietary 2

how do you move people when it

matters most?

Google Confidential and Proprietary 3Google Confidential and Proprietary 3

EXPRESS OURSELVES4 out of 10 people repost photos or videos online

EXPLORE OUR INTERESTSAmericans spend more time online than watching TV

FEEL CONNECTEDWe check our phones 150x per day

What’s changed are the ways

WE LIVE WHAT MATTERS

(sources: Time Magazine, the Wireless Issue, Aug ’12; (Pew Research Center Sept ‘12; eMarketer July, ‘13)

Google Confidential and Proprietary 4Google Confidential and Proprietary 4

“IT’S NO LONGER A LEVEL PLAYING FIELD. TELEVISION COMMERCIALS ARE BEING

BEATEN…BY FILMS MADE WITH THE COMPLETE FREEDOM AFFORDED BY THE

INTERNET”

Jason Stone, The Guardian

Google Confidential and Proprietary 5Google Confidential and Proprietary 5

DOVEReal Beauty

Move people to care & remember through

SEAMLESS STORYTELLING

Google Confidential and Proprietary 6Google Confidential and Proprietary 6

“IF YOU DROP THE IDEA OF AMBUSHING PEOPLE’S ATTENTION…AND INSTEAD ASK THEM TO VIEW BY INVITATION, YOU CAN

SHARE AN IDEA.”

Chris Anderson, Curator, TED

Google Confidential and Proprietary 7Google Confidential and Proprietary 7

Credit Cards

Mobile Handset

Manufactures

Luxury Automotiv

e Cosme

tics

10% 6% 4% 2%Incremental sales lift

20% 13% 24% 14%Recommended Google spend as a % of total media budget

Auto Insuran

ce

16%

23%

Media Mix Models across five verticals run by market share partners.Source: The modeling period spans from Feb 2009 to Sep 2012

MOVE YOUR BRANDAnd your business

Google Confidential and Proprietary 8Google Confidential and Proprietary 8

There’s a simple way to think about this

Google Confidential and Proprietary 9Google Confidential and Proprietary 9

Always there

Google Confidential and Proprietary 10Google Confidential and Proprietary 10

Across the whole web

Google Confidential and Proprietary 11Google Confidential and Proprietary 11

Midnight

3am

6am 9am 12pm 3pm 6pm 9pm

On all devices, at all times of day

Google internal, 2013AT&T Nielsen, Clickstream Study, 2010

Google Confidential and Proprietary 12Google Confidential and Proprietary 12

Always relevant

Google Confidential and Proprietary 13Google Confidential and Proprietary 13

Relevant to intent

Google Confidential and Proprietary 14Google Confidential and Proprietary 14

Relevant to device

Google Confidential and Proprietary 15Google Confidential and Proprietary 15Google Confidential and Proprietary

Google Confidential and Proprietary 15

Relevant to time of day

Google Confidential and Proprietary 16Google Confidential and Proprietary 16

Relevant to content

Google Confidential and Proprietary 17Google Confidential and Proprietary 17

17

Google Confidential and Proprietary 18Google Confidential and Proprietary 18

Google Confidential and Proprietary 19Google Confidential and Proprietary 19

450%

Dynamic remarketing

can boost CTRs by

Relevant to behavior

Google internal, 2013

Google Confidential and Proprietary 20Google Confidential and Proprietary 20

Always optimized

Google Confidential and Proprietary 21Google Confidential and Proprietary 21

Attribute, evaluate and optimizethe whole customer journey

Google Confidential and Proprietary 22Google Confidential and Proprietary 22

180Fusion and Google helps you complete the picture

Google Confidential and Proprietary 23Google Confidential and Proprietary 23

how do you win today’s

customer?

Google Confidential and Proprietary 24Google Confidential and Proprietary 24

Search

Video

Mobile

Offers

Local

Site

Display300 x 250

How to Manage Digital Marketing Effectively?

Social

Google Confidential and Proprietary 25Google Confidential and Proprietary 25

180Fusion partnership has historically…

Increased Account Performance

Increased Customer Satisfaction

Decreased Advertiser Churn

Enhanced Google Customer Service

Expanded Advertising Product Mix

Google Confidential and Proprietary 26Google Confidential and Proprietary 2626 Google confidential

Jump in!

Google Confidential and Proprietary 26