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how do you move people when it

matters most?

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EXPRESS OURSELVES4 out of 10 people repost photos or videos online

EXPLORE OUR INTERESTSAmericans spend more time online than watching TV

FEEL CONNECTEDWe check our phones 150x per day

What’s changed are the ways

WE LIVE WHAT MATTERS

(sources: Time Magazine, the Wireless Issue, Aug ’12; (Pew Research Center Sept ‘12; eMarketer July, ‘13)

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“IT’S NO LONGER A LEVEL PLAYING FIELD. TELEVISION COMMERCIALS ARE BEING

BEATEN…BY FILMS MADE WITH THE COMPLETE FREEDOM AFFORDED BY THE

INTERNET”

Jason Stone, The Guardian

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DOVEReal Beauty

Move people to care & remember through

SEAMLESS STORYTELLING

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“IF YOU DROP THE IDEA OF AMBUSHING PEOPLE’S ATTENTION…AND INSTEAD ASK THEM TO VIEW BY INVITATION, YOU CAN

SHARE AN IDEA.”

Chris Anderson, Curator, TED

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Credit Cards

Mobile Handset

Manufactures

Luxury Automotiv

e Cosme

tics

10% 6% 4% 2%Incremental sales lift

20% 13% 24% 14%Recommended Google spend as a % of total media budget

Auto Insuran

ce

16%

23%

Media Mix Models across five verticals run by market share partners.Source: The modeling period spans from Feb 2009 to Sep 2012

MOVE YOUR BRANDAnd your business

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There’s a simple way to think about this

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Always there

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Across the whole web

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Midnight

3am

6am 9am 12pm 3pm 6pm 9pm

On all devices, at all times of day

Google internal, 2013AT&T Nielsen, Clickstream Study, 2010

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Always relevant

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Relevant to intent

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Relevant to device

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Relevant to time of day

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Relevant to content

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17

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450%

Dynamic remarketing

can boost CTRs by

Relevant to behavior

Google internal, 2013

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Always optimized

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Attribute, evaluate and optimizethe whole customer journey

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180Fusion and Google helps you complete the picture

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how do you win today’s

customer?

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Search

Video

Mobile

Offers

Local

Site

Display300 x 250

How to Manage Digital Marketing Effectively?

Social

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180Fusion partnership has historically…

Increased Account Performance

Increased Customer Satisfaction

Decreased Advertiser Churn

Enhanced Google Customer Service

Expanded Advertising Product Mix

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Jump in!

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