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New Tools for an Old, Old Story
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bethgsanders.com
Go 2.0New Tools for an Old, Old Story
nnection2010
It’s not a fad.
What is Social Networking?
?!
Two-way media designed for interaction rather than static information.
What is Social Networking?
?!
Why?
Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you ...”
Matthew 28: 19 -20
“
The Test
• Does social networking help the Church reach people? If so, how?
The Test
• Does social networking help the Church reach people? If so, how?
• How do I put these tools to use?
Web 2.0 v. Web 1.0
One-way communication Two-way communication
Web 1.0 Web 2.0
Web 2.0 v. Web 1.0
Controlled message Give up some control
One-way communication Two-way communication
Web 1.0 Web 2.0
Web 2.0 v. Web 1.0
Controlled message Give up some control
About service times About interaction
One-way communication Two-way communication
Web 1.0 Web 2.0
We have a Web site ...
We have a building ...
?Did Jesus Say?
Therefore put up a nice Web site/build a
cool building and hope people come to
it and make disciples of all nations ... ?
Jesus said: GO
Social networking = digital GO
Jesus said: GO
Because ...
Because ...
• God is not surprised
Because ...
• God is not surprised
• God gifted
Because ...
• God is not surprised
• God gifted
• It works*• 43% of church leaders: effective online strategy• 6% of Web traffic: from social sites• More engaged visitors
*Drew Goodmanson, The State of Social Media, Part 1 http://www.christianitytoday.com/yc/manageresources/other/thestateofsocialmediapart1.html
Objections
Objections
• Our people don’t do that
Objections
• Our people don’t do that
• It’s risky
Objections
• Our people don’t do that
• It’s risky
• Inappropriate content
Objections
• Our people don’t do that
• It’s risky
• Inappropriate content
• People don’t care what the pastor ate for lunch
Objections
• Our people don’t do that
• This isn’t how we’ve always done it
• It’s risky
• Inappropriate content
• People don’t care what the pastor ate for lunch
• Blogs
• YouTube
• Flickr
Examples
Social Sites: An Overview
Facebook Facts
• 350,000,000 active users
• 50% log on every day
• 55,000,000 status updates each day
• 65,000,000 mobile users
• 3.5 billion pieces of content/week
Social Sites: An Overview
Twitter Facts
• 19% online adults 18 - 24 have used
• 35 - 44 year-olds
• Racially/ethnically diverse
• Not popular with teens
• Use other social networking sites
*Lenhart, Amanda, Pew Internet & American Life Project - Twitter and Status Updating: Demographics, Mobile Access and
News Consumption, on Six Pixels of Separation http://www.pewinternet.org/Presentations/2009/44--Twitter-and-status-
updating.aspx
Social Sites: An Overview
• Blogs
From
Weblog
From
Blog Facts
• 2006 - 50,000,000 (English speaking)
• Available to anyone
• Two new blogs every second
Read Blogs
Read Blogs
RSS
Read Blogs
RSS
Google Reader
Social Sites: An Overview
• Blogs
• YouTube
YouTube Facts
• 65,000 new videos uploaded every day
• 100,000,000 views per day
• 57% of online video viewers share links
Social Sites: An Overview
• Blogs
• YouTube
• LinkedIn in
LinkedIn Facts
• Professional only
• 35,000,000 users
• Discussion/Q & A area
Social Sites: An Overview
• Blogs
• YouTube
• Flickr
in
The ABCs
• Status
• Status
• Home page vs. profile
• Status
• Home page vs. profile
• Feed
• Status
• Home page vs. profile
• Feed
• Types of content
• Status
• Home page vs. profile
• Feed
• Types of content
• Privacy
• Tweet
• Tweet
• @reply
• Tweet
• @reply
• Direct message (DM)
• Tweet
• @reply
• Direct message (DM)
• Retweet (RT)
• Tweet
• @reply
• Direct message (DM)
• Retweet (RT)
• Follow/unfollow/block
Blogs/Blogging
• Blog vs. Web site
Blogs/Blogging
• Blog vs. Web site
• Posts
Blogs/Blogging
• Blog vs. Web site
• Posts
• Comments
Blogs/Blogging
• Blog vs. Web site
• Posts
• Comments
• Links/blogroll
Blogs/Blogging
• Blog vs. Web site
• Posts
• Comments
• Links/blogroll
• Static vs. changing content
YouTube
• Channel
YouTube
• Channel
• Comments
YouTube
• Channel
• Comments
• Link/embed
YouTube
• Channel
• Comments
• Link/embed
• Subscribing
YouTube
• Channel
• Comments
• Link/embed
• Subscribing
• Favorites
Friends
Speak the Language
Abbreviations/Jargon• HT: Hat tip, kudos• OH: Overheard• FTW: For the win• RT: Retweet• IRL: In real life• DM (Twitter): Direct message• # Hashtag (Twitter): Topic• NSFW: Not safe for work• <3: Heart, Love• N00b, noob: New person, newbie• FAIL: Something that is bad
How to Make Friends in the Social Sphere
Cautions & Caveats
Controversy?
• Be helpful: links, info
Do
Controversy?
• Be helpful: links, info
• Recognize and promote others
Do
Controversy?
• Be helpful: links, info
• Recognize and promote others
• Engage
Do
Controversy?
• Be helpful: links, info
• Recognize and promote others
• Engage
• Be careful and selective
Do
Controversy? • Be yourself
• Be helpful: links, info
• Recognize and promote others
• Engage
• Be careful and selective
Do
• Overshare
Don’t
• Overshare
• Be rude
Don’t
• Overshare
• Be rude
• Hire a ghosttweeter
Don’t
• Overshare
• Be rude
• Hire a ghosttweeter
• Be a bot
Don’t
• Overshare
• Be rude
• Hire a ghosttweeter
• Be a bot
• Spam
Don’t
Use Your Head
Help
Help
Engage
Help
Engage
Add value
Help
Engage
Add value
Don’t be stupid
Have fun!
bethgsanders.com
Twitter: @bethgsandersEmail: bgs@bethgsanders.com
ThanksY’all!
Statistics (unless otherwise cited)Pew Internet & American Life Project | pewinternet.org
Photo | Slide 2Creative Commons®
Love (modified by bgs)♥ellie♥| flickr.com/photos/ella_marie/3270602150/
Photo | Slide 9Photo of church by James Loftin
SlideshareThis presentation will be available online at slideshare.net/bgsand
Credits
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