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Best Social Engagement Campaign entry for the 2013 Digiday SAMMY Awards.
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Goals➡ Increase Social Awareness of Avocados From
Mexico and drive awareness to the Ghoulishly Green Halloween Contest
➡ Encourage both bloggers and their readers to create dedicated pin boards, driving social engagement
➡ Increase Brand Awareness of Avocados From Mexico’s website, Facebook, Twitter and Pinterest accounts
Strategy➡ Leverage network of IZEA Tweeters and
Bloggers to send out customized messages surrounding Avocados From Mexico
➡ Leverage a collection of influencers to participate in the Ghoulishly Green contest, and encourage their readers to do the same
➡ Have Foodie Bloggers showcase recipes that align Avocados From Mexico with the Halloween season; as a perfect addition to any Halloween party!
Sponsored Blogs
➡ Total Mentions:‣ “Avocados” + “Halloween” increased by
30%‣ “Avocados from Mexico” + “Halloween”
increased by 32%
➡ Total Impressions: over 3.7million
➡ Follower Increases:‣ Facebook: 31%‣ Pinterest: 100%‣ Twitter: double monthly organic
follower gain
➡ Total Social Interactions: about 2,000‣ Combines total clicks, blog comments,
as well as Facebook, Twitter and Pinterest shares
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