Getting it Right

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BAMUG

Getting it Right

Embassy Suites, Santa Clara CA

Oct. 16, 2007

Way

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wayne.hodgins@autodesk.com

www.autodesk.com/waynehodgins

Strategic Futurist

President & Co-FounderLearnativity.org

Chair,IEEE Learning Technology Standards CommitteeLearning Object Metadata

Strategic Advisor

Strategic Advisor

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Seeing Patterns & Trends:

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WARNING: Time Warp Ahead!!

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It’s ALL Yours!For Questions & Comments please contact:

wayne.hodgins@autodesk.com

For slides, blogs, podcasts and more:

www.autodesk.com/waynehodgins

Slides available @ http://www.slideshare.net/WayneH/

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www.CreativeCommons.org

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DisruptiveInnovation!

• There’s one in YOUR future!!

• And another one right behind it!

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Perfecting the Irrelevant?!!

Are we all very very very

busy doing this???

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Solution:

• Don’t confuse your ACTIVITIES with your VALUE PROPOSITION!

• Work at figuring out what YOUR Value Proposition is: You personally Your team Your department Your organization Your industry

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TheTheSnowflake Snowflake EffectEffect

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Unique is What We Seek!

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The Snowflake Effect:

The ideal is getting to “just right*”…

• Just the right CONTENT, to

• Just the right PERSON, with

• Just the right PARTNERS, at

• Just the right TIME, on

• Just the right DEVICE, in

• Just the right CONTEXT, and

• Just the right WAY ………* not to be confused with perfection!!

UP

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The Snowflake Effect

MaSS PeRSONALiZATiON(Or if you insist on a prefix call it..)

meLearning!• Personalized Learning Experiences for every person every day

all 6.6 billion of us -- every day!!

• Just for me and just right: Time, place, amount, device, medium, way… On demand, adaptive

• Markets of one: Billions of Markets

• Learning in ALL forms: Formal AND informal not just online, on computer, on screen, etc, but every where, every time

““Capitalizing on EVERY Teachable Moment”Capitalizing on EVERY Teachable Moment”

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TheRIGHT BRAIN

Economy

“The Right Brain

will rule the future”- Daniel Pink

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The Ambidextrous Mind

• LEFT Brain

• Sequential reasoning

• Analysis

• text

• RIGHT Brain

• Holistic reasoning

• Synthesis

• context

• images

• Pattern recognition

• Interpret emotions and non verbal

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Right Brain Economy

• Automation

• Abundance

• X-Sourcing: OUT Sourcing Crowd Sourcing

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The RIGHT BRAINED ECONOMYDesigning from the Right Side of the Brain:

• The left brain is necessary but NOT sufficient

• Well captured by Daniel Pink’s “A Whole New Mind: Why Right-Brainers will Rule the Future” Automation taking over most of the

left side roles and jobs The rising “Economy of Abundance”

putting a whole new emphasis on design and in particular on the appeal to the senses such as with “emotional design”

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Whole New Mind: Right brain economy

• For more info see: http://www.danpink.com/aboutwnm.php Interview of Daniel Pink by Elliott Masie

http://www.learning2007.com/university/2005/8/10/dan-pink-interview-a-whole-mind-audio-podcast-text-transcript-new.html

“A Whole New Mind for a Flat World”, article by Richard M. Felder, North Carolina State University http://www.ncsu.edu/felder-public/Columns/Flatmind.pdf

Don Norman: The Design of Everyday Things Emotional Design

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INTO the FUTURE:

DESIGN

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DESIGNis THE differentiator of the Future:

“ businesses are realizing that the only way to differentiate their goods and

services in today's overstocked, materially abundant marketplace is to

make their offerings transcendent, physically beautiful and emotionally

compelling."

"the MFA is the new MBA“ - Daniel Pink

MFA = Master of Fine ArtsMBA = Master of Business Administration

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The LONG TAIL Economy of

ABUNDANCE

“The Future of Business

is Selling LESS of MORE”- Chris Anderson

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Scarcity Abundance

With thanks to Chris Anderson see his blog www.longtail.com

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Scarcity Abundance

With thanks to Chris Anderson see his blog www.longtail.com

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Blog: thelongtail.com

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Long Tail

•“The future of business is selling less of more.”

•The economics of abundance§Creative squandering§Don’t do one thing; do it all, Don’t store some; store it all; don’t sell one piece of content, sell it all

•Market of one is the biggest of all?

•The “getting small” of business:Combine enough non hits on the Long Tail and you've got a market bigger than the hits!

"The biggest money is in the smallest sales.“ Barnes & Noble carries 130,000 books More than half Amazon sales from OUTSIDE top 130,000

The market for books not sold in the bookstore is larger than those that are! Google makes most of its money from small advertisers eBay the same Children today will grow up never knowing the meaning of “out of print”

•Stuck in the physical world for our frame of reference

•Transform from mass markets to mass marketing

•Finding vs.. searchingCollaborative filtering, social recommender systems, pattern recognition

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Scarcity

Abundance

With thanks to Chris Anderson see his blog www.longtail.com

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Anatomy of the Long Tail

Courtesy Wired magazine

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Oct. 16, 2007 Courtesy Wired magazine

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Premature Arrival of the Future

The future is already here.

It is just not evenly distributed!

- William Gibson

The art of the possible in practice today!

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Pandora and the Music Genome Project

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INTO the FUTURE:

DESIGN

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Future of Design and the people within:

• Project based

• Multi-discipline

• Collaborative

• Holistic and heuristic

• Right brain dominated

• Design for the economy of abundance

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The Future of Design & Work:

• Bad news: the future will be dominated by right brain female thinkers.

• Good news: this is all about the brain, not the body!

(applies equally to all of us)

• Anyone can (and needs to) develop an

“ambidextrous and transgender mind” Most (including women) needing to ADD “female brain” and “right

brain” skills and thinking.

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Redefining Design examples:

• Functional design

• Emotional design

• Design of everyday things For a world of abundance

• “Do good” Design Green or “E” design SUSTAINABLE design

• Design of and for the “virtual world”, Moving beyond the design of “physical things” Movies, special effects Intelligent modeling Virtual world “products”

Eg need to design and “build” most everything in the “real world” in virtual worlds such as Second Life

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Some skills of the Future:• Learning

+ UN learning + RE learning

• Design redefined

• Heuristics Finding solutions, solving problems through trial and error, learning from failures

• Story telling Narrative threads, multiple

• Synthesis Putting pieces together to create whole new combinations mashups

• Smart decision making• Finding (vs. searching)• Semantics (meaning)• Abstracting

Characterizing attributes Tagging (metadata), relationships, patterns

• Collaboration Contribution, articulation, listening

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Thoughts for the Future:• Think UNIVERSAL and NOT NATIONAL when it comes

to the skills, knowledge and capabilities of the future.

• Develop execution strategies that adapt and adopt these

to leverage local, national and cultural contexts

• Shift towards RIGHT BRAIN dominance Left brain necessary but insufficient

• Check to see if you and/or your team are very busy

“perfecting the irrelevant” Requires that you know YOUR value proposition

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TheTheSnowflake Snowflake EffectEffect

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Unique is What We Seek!

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Are YOU a Snowflake?(or just a flake?)

• What are YOU doing to develop snowflake solutions for EVERY ONE of your snowflake clients?

• What is your team, division, company doing to apply the Snowflake Effect?

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Innovation not replication!

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Innovation not replication!

Let’s stop “flapping” Let’s stop “flapping”

and replicating past artifactsand replicating past artifacts

It is NOT about flapping faster!!It is NOT about flapping faster!!

Let’s start thinking Let’s start thinking

DIFFERENTLYDIFFERENTLY!!!!

How does this apply to YOU?!

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For Questions & Comments please contact:

wayne.hodgins@autodesk.com

See “Off Course – On Target” for slides, podcasts, blogs and much

more:www.autodesk.com/

waynehodgins

Thank You!