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Integrating gaming into your solution strategy
Ehud (Udi) Waizer, Director of UX, Verint
Ehud (Udi) Waizer, Director of UX, Verint
What
Why
How
what is Gamification ?
What
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How
fun
a competitive activity or sport in which players contend with each other according to a set of rules.oh, yes…discoverability too!
enticement
an activity providing entertainment or amusement
the definition of GAME is -
What
Why
How
fun
What
Why
How
fun
What
Why
How
fun
What
Why
How
fun
What
Why
How
Fun…?
What
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How
Fun!
What
Why
How
Enticement
What
Why
How
Enticement
What
Why
How
Enticement
What
Why
How
Enticement
What
Why
How
Enticement
What
WhyHow
Because Gartner said so!
What
WhyHow
Because it Works!
What
WhyHow
Because it Works!
What
WhyHow
motivation
performance
excellence
focus enthusiasm
fun
Because it’s OK to enjoy your work!
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Why
How Gamification isn’t a KPI,it’s part of your offering!
What
Why
How
Types of players
Level of difficulty
Feedback systems
Reward systems
Fun. Fun. Fun
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How
Don’t over-do!
Keep’em wanting more!
What
Why
How
What
Why
How
Nurture wanted behavioral change;Avoid dependency!
Dad, remember that
“ $1 for reading 10 pages ” deal we
had ?
I’ve finished reading ‘War and
Peace’…
Your move!
Example 1
I’m a gamer on . . . LinkedIn!
Example 1
Example 2
Example 4
Example 5
Gamified product support team!
so…
Go play!
…moreresources…
Gamification And UX: Where Users Win Or Lose (Smashing Magazine)http://uxdesign.smashingmagazine.com/2012/04/26/gamification-ux-users-win-lose/
Gamification Becomes the Norm: 7 Ways to Game Your Business (Silicon Angle)http://siliconangle.com/blog/2012/07/26/gamification-becomes-the-norm-7-ways-to-game-your-business/
Search results for the word ‘Gamification’ (Mashable)http://mashable.com/search/?t=stories&q=gamification
Gamification: Engagement Strategies for Business and IT (Gartner)http://www.gartner.com/technology/research/gamification/
Friend Network Optimizer by SAP – Gamify a marketing effort to promote technologyhttp://apps.facebook.com/friend-optimizer/
Gamified marketing http://www.cokechase.com/
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