FuturoDesign: Exploring possible futures

ФУТУРОДИЗАЙН

проектирование возможного ых будущего их

Контекст

Лекция была прочитана в Москве 29 июня 2011 года для студентовОтУС (Открытый Университет Сколково), в центре Digital October.

Её основое содержание совпадает с лекциями, которые я читал в Российском союзе дизайнеров и Финансовой академии в 2010 году, но я добаил несколько слайдов, чтобы сделать содержание более “дидактичным”.

Также было добавлено некое “сквозное упражнение”, которое слушателям предлагалось выполнять в ходе всей лекции.

Футородизайн?

ТехнологииБизнес

ФуторологияДизайн

Инновации

Real cases, real lessons

Девочка и конфеты

“Я всегда знала,

что там

карандаши!”

Ваша любимая еда

в 2061 году?

Atomium, Brussels, Belgium. 2008

102 m

The World Expo 1958, Brussels

Soviet Pavilion; Sputnik

Philips Pavilion

Philips Pavilion

Philips. Anno 1891

Gerard Philips Anton Philips

From a simple bulb to…

Кто сможет догадаться, что это за устройство?

Design, incorporated

Chapel

Back to Philips Pavilion

Back to the future: Le Poème électronique

Luis Kallf, Le Corbusier, Edgar Varèse

Ideas and sketches

Development and testing

Yean Xenakis

Construction and installation

± 350 speakers, 50 lighting sources

Making new (electronic) music

Edgar Varèse in Philips Labs

8.5 min saga: Reflections of the past, vision of the future

Opening and experience

The Tatlin Tower - Monument to the Third International

Poeme electronique now

Future of the Strijp-S Complex in Eindhoven

Syd Mead: Wild-Cat Future Dreaming (1970s)

‘Ideal kitchen’ 1969

‘Future kitchen’ (~ 1972)

Future of the living room (~ 1973)

Future of the office (~ 1974)

Future of education (~ 1975)

Syd Mead today

www.sydmead.com

Vision of the Future (1995)

1990s

Design as an integrator

A Renaissance model of design

Stefano Marzano

‘High Design’ is

human-focused

research-based

multi-disciplinary

business integrated

Workshop (1993)

+ =

Workshop: Concepts

‘Tablet’

‘Communicator’

Workshop: Concepts

‘Portrait’

‘Magic Carpet’

Workshop: Exhibition

Somewhat similar genre: Concept cars

Somewhat similar genre: La haute couture

Vision of the Future - Process

QuickTime™ and a decompressor

are needed to see this picture.

Jan Timmer, then CEO Philips

Socio-Cultural Horizons: Future Concept Lab

Six ‘Sociodynamic Forces’: Subjectivity - Sociability -

Exploration - Connectivity - Ethics - Holism

Francesco Morace Future Concept Lab

Josephine Green

t t

авангардмейнстрим

Creative Sessions

Sketches and Storyboards

Model making

Photography, films, exhibition design…

…even a web-site!

Concepts: Shiva, personal communicator

Concepts: Magic East (Shiva Devil)

Concepts: wearable electronics

Ski Jacket

Multimedia T-Shirt

Recharge Jacket

Concepts: Future living room

Interactive Family Tree

Concepts: Kids’ room

Hybrid Playground(analogue + digital)

Concepts: Kid’s room

Ludic Robots

Concepts: Multimedia kiosk

Concepts: Future bar

Road-Show & Exhibition in Evoluon

Vision of the Future revisited (2005)

85%

15% (of those 85%)

of the concepts are on market, in one form or another

are produced by Philips

Source:

Only one case: iPod

Tony Fadell, ???, Jonathan Ive, Steve Jobs, ???

Ваша любимая еда

в 2061 году?

Strategic Future Design

Among many others: Ericcson

QuickTime™ and a decompressor

are needed to see this picture.

Among many others: Microsoft

QuickTime™ and a decompressor

are needed to see this picture.

Among many others: Vodafone

LiMe (Living Memory) 1997

Joint research project, supported

by EU/ Cordis Programme.

• Philips Design• Queen Margaret University College• Domus Academy• Imperial College of Science• Universite Rene Descartes QuickTime™ and a decompressorare needed to see this picture.

LiMe: Ethnographic study of the ‘now’

LiMe: Understanding collective memory

LiMe: Humane interface

LiMe: Metaphors of memory

LiMe: Cafe Table

LiMe: Table in a café

LiMe: Microsoft Surface X (Facebook + Foursquare)

Locolo.ru

Experience Design: Case of internal design research

1999

Nebula: Rethinking a waking-up experience

© Jeremy Hall

Experience Design: Theoretical framework

Experience Design: Specific framework

Nebula: Multimedia experience

Nebula: Sensorial experience

Nebula: Personal and emotional experience

Is Wake-up Light a ‘Nebula Now’?

What is Nebula now?

What is Nebula now?

Or an Ambient Experience Hospital ?

FUTURE:    Возможный сценарий определённой деятельности

в будушем (в данном случае, пробуждение после сна).

DESIGN: Исследование новой методики дизайна, которое привело

к появлению новой концепции…

BUSINESS: … которая со временем внесла вклад в разработку оригинального решения и нового бизнеса - правда,

в совсем другой области.

Traditional horizons of innovation

I. Defend existing business

II. Extend existingbusiness

III. Think of new opportunities

Innovative horizons of innovation

I. (Re) build your business

III. Explore possible futures

III. Explore possible futures

III. Explore possible futures

II. Managetransition

Attention

III. Explore possible futures

II. Managetransition and transformation

I. (Re) build your business

Time(x Efforts)

Ваша любимая еда

в 2061 году?

Next Simplicity (2006/08)

Next Simplicity anno 2006

Chameleon

Next Simplicity: Innovation in interfaces

Next Simplicity

HerbArium

Next Simplicity

SoftTherapy

Next Simplicity

Momento

Next Simplicity: Event 2006

Next Simplicity: Concepts enacted

Next Simplicity: Lifestyle change assistance

Next Simplicity: Medical diagnostics humanized

Next Simplicity anno 2008

FUTURE: A range of scenarios and concepts endorsing one desirable, preferable future, based on research data and a system of brand-driven beliefs (e.g., Sense and Simplicity).

DESIGN: Creative design and development of the concepts, in close cooperation with business, supervised by the brand and management boards.

BUSINESS: Large-scale communication program to support both

strategic brand goals and current business targets, stimulating R&D and innovation.

To sum up:

We are all futurologists, all the time.

Design Probes (or design provocations?)

Wearables (2003): From developing new business

Multimedia jacket Connected jacket

…to provocative design (sketches)

…to provocative design (prototypes)

Electronic Dresses: Expressing your own emotions

…to provocative design (concepts)

Design Probes: Electronic Dresses

Electronic Dresses: Sensing emotions of others

Design Probes: Electronic Dresses

EINDHOVEN City of light

Toward provocative design

Design Probes: Electronic Jewelry

Design Probes: Electronic Tattoo

More Design Probes: Future Habitat - Living off the Grid

Presentation in real - and virtual worlds

Presentation in Axis HQ Presentation in Second Life - leading to a co-creative game

More Design Probes: Food Printer

More Design Probes: Printed Food

More Design Probes: More Printed Food

Futures are not all high-tech and fancy!

Chulha: Futures for the developing worlds

“Ну, мы туда конечно сходили…””

businessbusiness

design

?

?

?

?

Exploration of possible futures

is non-stop

Future tools: Crowdcasting

Future tools: Prediction Markets

Future tools: Serious games

Superstruct Jane McGonigal & Institute for the Future

Evoke Jane McGonigal & The World Bank

Future tools: Co-creating Futures

Future tools: Involving in futures

Future tools: Expo 2010 - UK Pavilion

Future tools: Expo 2010 - Russian Pavilion

Future tools: Expo 2010 - Dutch Pavillion

Ваша любимая еда

в 2061 году?

Design Probes: Habitat: Living off the Grid

slava.kozlov@summn.com

www.summn.com