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Gaining a competitive advantage with big data and analytics requires operating
in real-time, at the right time – across multiple customer touchpoints.
Acquire CustomersBig data and analytics provide many unique benefits in the customer acquisition process, including:
• Improved accuracy and response to marketing campaigns
• Reduced acquisition cost
• Accurately predicted lifetime customer value
• Accelerated progression through the marketing pipeline
Personalize InteractionsBig data and analytics enable businesses to leverage a data-enabled, insight-driven, 360º view of the customer, which is essential for:
• Developing personas based on characteristics of customer microsegments
• Executing individualized marketing strategies
• Identifying the highest-value customers with accuracy
• Adjusting marketing campaigns in real-time to maximize performance
Retain Customer LoyaltyBusinesses can identify at-risk customers and prevent the defection of valuable customers by:
• Identifying customer behavior patterns
• Accurately pinpointing behavioral anomalies (early warning signs)
• Fostering brand loyalty through deeper understanding of customers
• Tailoring offers, tracking relationships and keeping a real-time view of where customers reside in the marketing funnel
Increase ProfitabilityBig data and analytics enable organizations to increase revenue and profit by:
• Leveraging advanced association methods that deliver targeted upselling and cross-selling offers in real-time
• Providing a consistent experience to customers in every channel
• Mapping customer behavior to the buying cycle to provide a relevant offer at the right time, using the right channel
• Creating predictive models that anticipate future customer behaviors
• Acquire customers • Deliver on customer needs
• Increase current customers’ profitability
• Retain the most valuable customers
IBM Big Data & Analytics can help your business apply real-time actionable insights to:
Download the complete eBook for more valuable details on big data and analytics
marketing transformation.
Visit ibm.com/big-data-and-analytics to learn more about IBM Big Data & Analytics.
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