Four Ways Big Data and Analytics Transform Marketing

Gaining a competitive advantage with big data and analytics requires operating

in real-time, at the right time – across multiple customer touchpoints.

Acquire CustomersBig data and analytics provide many unique benefits in the customer acquisition process, including:

• Improved accuracy and response to marketing campaigns

• Reduced acquisition cost

• Accurately predicted lifetime customer value

• Accelerated progression through the marketing pipeline

Personalize InteractionsBig data and analytics enable businesses to leverage a data-enabled, insight-driven, 360º view of the customer, which is essential for:

• Developing personas based on characteristics of customer microsegments

• Executing individualized marketing strategies

• Identifying the highest-value customers with accuracy

• Adjusting marketing campaigns in real-time to maximize performance

Retain Customer LoyaltyBusinesses can identify at-risk customers and prevent the defection of valuable customers by:

• Identifying customer behavior patterns

• Accurately pinpointing behavioral anomalies (early warning signs)

• Fostering brand loyalty through deeper understanding of customers

• Tailoring offers, tracking relationships and keeping a real-time view of where customers reside in the marketing funnel

Increase ProfitabilityBig data and analytics enable organizations to increase revenue and profit by:

• Leveraging advanced association methods that deliver targeted upselling and cross-selling offers in real-time

• Providing a consistent experience to customers in every channel

• Mapping customer behavior to the buying cycle to provide a relevant offer at the right time, using the right channel

• Creating predictive models that anticipate future customer behaviors

• Acquire customers • Deliver on customer needs

• Increase current customers’ profitability

• Retain the most valuable customers

IBM Big Data & Analytics can help your business apply real-time actionable insights to:

Download the complete eBook for more valuable details on big data and analytics

marketing transformation.

Visit ibm.com/big-data-and-analytics to learn more about IBM Big Data & Analytics.