Foundation Center Social Media Presentation

DAVID TINKER, CFREOCTOBER 19, 2009

FOUNDATION CENTER

Social Media and Fundraising

Social Media

What is Social Media?Many Examples – email, blogs and news,

wikis, videos, IM, bookmarks, books, music and presentations

We will focus on: Facebook Twitter YouTube LinkedIn

Facebook

More than 250 million users worldwideCurrently most popular in USFund Raising – Causes & CharityGiftsFan Page vs. EventsProspect Research

Twitter

Expects 19 million users by 2010Created real-time searchWatch trends as they happenStarting to allow ads, testing lists

YouTube

Part of GoogleNonprofit ChannelsEmbeddable on WebsitesDonate button

LinkedIn

50 Million UsersPrimarily ProfessionalsGroups

Announce Events Share news, links, updates Only allows a few 3rd party developers

Is Social Media Right for You?

Which social media tools will allow you to reach your desired audience?

How will you incorporate it into your current online and offline efforts?

What resources can you put into it?Who will do the work?Do you have a need for a Social Media policy

for your organization?

Conclusion…What We’ve Learned

Social Media Isn’t a Fad Billions of users across the globe

There are many, many tools No one tool is right for everyone They are not hard to learn

Enhances your fundraisingYou should think strategically with Social Media

Links

Alltop - http://social-media.alltop.com/ Beth Kanter - http://beth.typepad.com/ Causes - http://www.facebook.com/causes Facebook CharityGifts - http://is.gd/3j5MA GiveZooks! – www.givezooks.com Netwits Think Tank - http://is.gd/3j39N &

http://is.gd/3j3g4 Seesmic – http://www.seesmic.com Social Media Policies – http://is.gd/4mxAkTweetdeck – http://tweetdeck.com/beta/

Contact

Dave Tinker, CFREtinker@gmail.com

www.twitter.com/davethecfrencesocialmedia.wordpress.com www.delicious.com/davethecfrewww.linkedin.com/davethecfre

www.slideshare.net/davethecfre