View
586
Download
0
Category
Tags:
Preview:
DESCRIPTION
Flash talk: Web-to-print and back again
Citation preview
QR-CODES
Web-to-print and back again
07 Gruppen As
What I’m going to talk about
printtoweb.no
Usage
• Direct product links
• Discount vouchers
• Tickets
• Connecting digital services from printed marketing material
• Conneting printed marketing material to social webs (Facebook etc)
• Packaging solutions providing the consumer with information
• Competitions and loyalty programs
QR allows tracking of user behaviour on printed material
Example
eZ Publish Example
Creative use of QR
From Wired magazine
Proof of the pudding
• Traceable• Reusable• Utilazing produced content in new ways• Targeting new markets• Building customer loyalty• Low costs
Recommended