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QR-CODES Web-to-print and back again 07 Gruppen As

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Flash talk: Web-to-print and back again

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QR-CODES

Web-to-print and back again

07 Gruppen As

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What I’m going to talk about

printtoweb.no

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Usage

• Direct product links

• Discount vouchers

• Tickets

• Connecting digital services from printed marketing material

• Conneting printed marketing material to social webs (Facebook etc)

• Packaging solutions providing the consumer with information

• Competitions and loyalty programs

QR allows tracking of user behaviour on printed material

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Example

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eZ Publish Example

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Creative use of QR

From Wired magazine

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Proof of the pudding

• Traceable• Reusable• Utilazing produced content in new ways• Targeting new markets• Building customer loyalty• Low costs

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Thank you

Trygve Fossberg Øisjøfoss

[email protected]

CEO

07 Web AS

Norway