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Finding the stories, images and videos you need with
aggregation
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Submit questions throughout on the right hand side in the chat box
Resources and presentation will be in Dropbox
Check out the hashtag #NPRKnight on Twitter
Housekeeping
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The importance of analytics Headline writing Writing for the web Your daily workflow Visual Storytelling
Previously, on #NPRKnight training…
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This week, on #NPRKnight training…
I. What are we talking about again?
• What is aggregation?• When should we aggregate?
II. Making aggregation visual:
• When should we add photos?• When should we add videos?
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What is aggregation?
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Aggregation is using your resources wisely
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Anatomy of an aggregated post
Source is NAMED
Source is LINKED TO
Quoted TEXT LOOKS DIFFERENT (blocked text, colored, italics)
Use no more than 200 WORDS, if relevant - more likely a paragraph or a sentence.
Keep the TEXT TOGETHER (as it appeared in the original story)
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Anatomy of an aggregated post
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Anatomy of an aggregated post
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Anatomy of an aggregated post
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Anatomy of an aggregated post
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Anatomy of an aggregated post
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Five Reasons to Aggregate?
It has local relevance – your audience is interested
You can add context to the story Someone else is doing an excellent job covering
a story You don’t have reporters or resources on the
scene You discover a story from another source
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But I don’t have a visual to go with it!
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One tactic: Creative Commons
Creative Commons, by Karin Dalziel (CC BY)
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1. "Attribution" license – symbolized as “BY”
2. “Non-Commercial" license – symbolized as “NC”
3. “No Derivatives” – symbolized as “ND”
4. “ShareAlike” – symbolized as “SA”
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NPR uses this:
"Attribution" license – symbolized as “BY” • You must attribute the photo to the source
“Non-Commercial" license – symbolized as “NC”
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Other:
“No Derivatives” – symbolized as “ND”
Means that you can’t crop a photo or edit it
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Other:
“ShareAlike” – symbolized as “SA”
Means you license your new creation under the same Creative Commons ShareAlike license.
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Four Questions to Ask Before Using a Photo
Which image best conveys the important elements of the story?
What is the editorial relevance of each frame?
What aspects of the image best convey the story to the reader?
Will the caption add editorial relevance to the image, not justify the use of the image?
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http://search.creativecommons.org/
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VIDEO
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When is it worth using videos?
When you want to add a dynamic element to a story
When text, images and audio aren’t enough
When the clip provides a sense of place for the story When news is happening quickly and you need to save time/space on describing something (don’t say, SHOW it)
It has local relevance – your audience is interested
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How to find videos
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How to find videos
Often the video your story needs is already out there.
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Get comfortable with YouTube News and Google News
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Subscribe to a search query in RSS on YouTube (www.youtube.com/rss/search/QUERY.rss)
Subscribe to a tag query in RSS on YouTube
Change the order of results by switching “relevance” to “published” or “view count.”
With “artistic” stories, narrow your search to HD videos only.
How to find videos
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Don’t forget Vimeo!
It’s a great place to find more arts & culture driven content.
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Don’t forget Vimeo!
Browse CATEGORIES http://vimeo.com/categories
Browse GROUPS http://vimeo.com/groups
Browse CHANNELS http://vimeo.com/channels
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But be sure you can use the videos you find
Is there an embed code or a link? Check for Creative Commons license Give credit
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When do you make video its own story?
Consider two things:
1. Impact of the clip
2. Your own editorial judgment.
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Impact of the clip
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Editorial Judgment—It’s still all about the impact
Start with this question: Would this be of interest to your audience or further your own reporting on a subject?
For video only: Give a brief reason in text for why your audience should click play.
Treat it like social sharing: here it is and here’s the reason to watch.
Video-only posts live or die based on your headline and visual.
Give it the watch test: If you’re watching over and over or sharing it in the office, it’s good enough to go online.
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Aggregation: Bringing it all home
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Aggregation: Bringing it all home
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Aggregation: Bringing it all home
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Aggregation: Bringing it all home
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Seattle voted most-liked U.S. city in nationwide poll
And, of course, strong headlines!
Video: Group explores the abandoned parts of South Florida
Watch This: Take a Ride On Denver’s New Light Rail Line
What You Need to Know About Michigan’s Emergency Manager Law
Why Was This Cake Decorated With a Zombie Ben Franklin Left on an Austin Porch Overnight?
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Questions?
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Assignment:
Write a short post using aggregation. • Use any combination of photo, video, and
stories from other sources. • Don’t forget the headline!
Email to dseditorial@npr.org with your station call letters in the email subject line
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