Fastrack Local Search Marketing Webinar

Welcome to the Webinar

Presented by Adrian CarusoCEO - Fastrack Group

Ken JonesHead of Search – Fastrack Group

Local Search MarketingHow To Make It Work For You

Established since 2002 – 11 years

Australasia’s leading travel, tourism and hospitality digital marketing and business improvement firm

Offices in Sydney, Brisbane, Auckland

Over 150 years of combined experience in team

Who is Fastrack Group?

Some of our clients....

Webinar Agenda

1.Local Search Marketing

2.Q&A Session

3.Special Offer

About Ken Jones

Working in Online Marketing & SEO since 2007

Specialising in Local Search Optimisation for SMEs across the UK & Australia

Firm Believer that all SEO & Online Marketing should be about getting “Results NOT Rankings”

@TheKenJones @TAFastrack #fastracklocal

What is Local Search?

Keyword + Location

e.g. bribie island accommodation

What is Local Search?

OR… Keyword + “Local Intent”

e.g. taxi or pizza

Two Sides of the Local Search Coin

Searches FOR a specific location

Searches IN a

specific location

How Are Local Results Displayed?

Local Results on Google Desktop Searches

How Are Local Results Displayed?

Google Maps Search Results

How Are Local Results Displayed?

Google Search App

Google Maps App

Google+ Local App

Where Does The Information Come From?

Google + Local (formerly Google

Places)

Finding & Claiming Your Google+ Local Page

www.google.com.au/maps

Finding & Claiming Your Google+ Local Page

Click “more info”

Finding & Claiming Your Google+ Local Page

Click“Manage

this page”

Finding & Claiming Your Google+ Local Page

Sign in with your existing Google Account (or create a new one)Fill in your business’ details so that Google can send you a verification code

Then…

Finding & Claiming Your Google+ Local Page

Wait…

Finding & Claiming Your Google+ Local Page

Follow the instructions to verify your business listing

Updating Your Google+ Local Page

Once verified you can

• Add Photos of Your Business

• Update Additional Details like Opening Times or Contact Details

• Tag Relevant Keywords to Describe Your Business’ Products or Services

Updating Your Google+ Local Page

N.A.P.NameAddressPhone Number

Updating Your Google+ Local Page

Link Your Google+ Local Page to Your Website

www.And Vice Versa

Local Search Ranking Factors

DISTANCE

RELEVANCE

PROMINENCE

Local Search Ranking Factors

Reviews

Local SEO For Your Website

• Keyword Relevance• Local Place Name In Page Titles• Phone Number in Text (not an

image)• Business Address in Text

(bonus points for Schema.org markup)

• Links from Relevant Local or Industry Sites

Local SEO For Your Website

Non-Linking Citations

Mentions for your business name and address without links to your websitee.g. Local Business Directories

N.A.P.

What About Social Media?

Users can “check in” at your business’ location and in many cases these signals are indexed by Google

The more check ins you have, the more “Prominence” your business is given by Google

They’re also good Word Of Mouth Marketing for you

What About Social Media?

Maintain Your Facebook Page

• Make sure your details are correct (N.A.P.)

• When users check in with Facebook they are given the option to also “Like” your page

• Public Pages are indexed by Google

What About Social Media?

Claim Your Business On Foursquare

• Update your business’ info (Correct N.A.P.)

• See who checks in and how often – Reward regular customers

• Link with your Twitter account to get mentioned when people check in

Where to start?

Services:Full Service Marketing

AgencyWebsites Search MarketingMobileEmailSocial MediaBranding / Design

email@tafastrack.com

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