Facebook Strategies for Synagogues

Strategies

Presented by Lisa Colton, Founder & President, Darim Online

COMMUNICATIONS REVOLUTION

COMMUNICATIONS REVOLUTION

P.O.S.T.

People: Who is your audience?Objectives: What are your goals?

• Marketing/outreach (to whom?)

• Strengthening community

• Strengthening ties to the organization

• Education

• Shifting culture

Strategy: How will you achieve the objectives?

Technology: Is Facebook a good tool? How will you use it?

THIS IS AN ATTENTION ECONOMY

Earn Trust & Attention

• Be a Socialite, Not a Broadcaster

• Listen and Engage

• Have Personality

• Add Value

Put Down the Bull Horn.

Can

You Hear It?

Temple Israel, Memphis Facebook Page

Ask a Question!

Listen&

Engage

Temple Israel, Memphis Facebook Page

OpenYourEars

Temple Sinai, Oakland, CA

FIND YOUR VOICE - BE A PERSON WITH A PERSONALITY!

ADD VALUE & BE GENEROUS

Know your audience to know what’s valuable to them.

Adopt a 1:12 ratio:

Every 1 time you self promote, add value 12

times. Try it!

BE A PLATFORM FOR SHARED GOALS

Congregation in Santa Barbara during fires that forced evacuations

NEW GROUPS

http://mashable.com/2010/10/06/facebook-groups-2/

NEW GROUPS

http://on.fb.me/netnonbookclub

STAFFING:

RegularityListening

SocialPersonal

OK to be the “Accidental

Techie”

PeopleObjectivesStrategyTechnology