Facebook Presentation

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FacebookBryan SippelFriday, March 5, 2010

IntroductionGeneral

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Agenda

• Introduction• Social Networking• The Company• Navigating• Consider

• Anatomy of Facebook

• Facebook Presentation handout

• Slides available at www.slideshare.com/bsippel

• Questions after today: Bryan.Sippel@gmail.com

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Format

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Prerequisites

• Basic knowledge of how to use a computer and navigating the Internet• Home high speed Internet is ideal but not necessary

• Email address• Comfort with accessing and sending email

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Assumptions

We will have fun

Willing to try, maybe fail, try again

Stop me – ask questions

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Technology is a tool

Not hard

It is different and will change tomorrow(remember how Facebook used to look?)

Need an understanding of the basics

Then…

…now

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Goals

• Introduction to Facebook• Demonstrate key activities

• How to create an account• How to find “Friends”• How to change your Profile• How to upload a picture

Beyond Today• Apple

Learn and see what Apple computers and products look like and how they work.  The session will cover iPods, Macs (e.g. iMac), iPhone, and other iProducts (e.g. iTunes and iLife).  The differences between Apple products and other products, as well as the advantages and disadvantages will be discussed.        

– Friday, April 9, 2010 9:30am – 11:30am

• Help Sessions– Tuesdays and Fridays– Check the Vista or speak to Nicki Long for

details

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Who am I?• Born in Surrey, England

• Grew up in Oakville, ON

• Education:– BAH, Psychology– MSc, Organizational Behaviour

• Job: – Senior Functional Analyst, Queen’s University

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• Getting married in September 2010

• Love web services

• Sports: Dodgeball

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IntroductionSocial Networking

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• Online communities

• People who share interests and/or activities, or who are interested in exploring the interests and activities of othershttp://en.wikipedia.org/wiki/Social_networking

Structure

Internal Social Networks (ISN)

• a closed/privatecommunity thatconsists of a group of people

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External social networks (ESN) • open/public and available to all web users to communicate• can be smaller specialized communities or they can be large generic social networking sites

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The Company

Facts

• Founded in 2004• Mark Zuckerberg

(Founder, age 25, net worth $2 billion) attended Harvard University and studied computer science before moving the company to Palo Alto, California

• Users: Over 400 million active (users who have returned to the site in the last 30 days)

http://www.facebook.com/press/info.php?statistics

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Facts• More than 35 million users update their status each

day• More than 5 billion pieces of content (web links,

news stories, blog posts, notes, photo albums, etc.) shared each week

• Average user spends more than 55 minutes per day on Facebook

• More than 70 translations available on the site• More than 3 billion photos uploaded to the site

each month

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Timeline• February 2004

Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launch Facebook from their Harvard dorm room

• May 2006Facebook expands to add work networks

• March 2007Facebook reaches over 2 million active Canadian users and 1 million active UK users

• April 2009Facebook reaches over 200 million active users

• February 2010Facebook reaches over 400 million active users

http://www.facebook.com/press/info.php?timeline

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Culturehttp://www.facebook.com/video/video.php?v=10150090747365484

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Navigating

• Create an accountUsernamePassword

• Connect with other users

• Share content

Steps

New Home Page Tour

http://www.facebook.com/video/video.php?v=484066065483

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Consider

• Currently how Facebook makes money

• Free service = advertising

• No IPO soonhttp://www.theglobeandmail.com/news/technology/facebook-ceo-in-no-

rush-for-ipo/article1489301/

Advertising

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http://www.theglobeandmail.com/life/five-tips-to-manage-facebooks-new-privacy-settings/article1417501/

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Privacy

1) Control what is public2) Maintain friends list

e.g. Family, Friends, and Colleagues3) Protect your photos4) Read the fine print on apps5) Say bye for good

Best rule: Don’t post anything you wouldn’t want your mother to see

Beyond Today• Apple

Learn and see what Apple computers and products look like and how they work.  The session will cover iPods, Macs (e.g. iMac), iPhone, and other iProducts (e.g. iTunes and iLife).  The differences between Apple products and other products, as well as the advantages and disadvantages will be discussed.        

– Friday, April 9, 2010 9:30am – 11:30am

• Help Sessions– Tuesdays and Fridays– Check the Vista or speak to Nicki Long for

details

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